Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
STRATEGIC MANAGEMENT and BUSINESS POLICY at GLOBAL COMPETITION ENVIROMENT | YSTD1113476 | Fall Semester | 3+0 | 3 | 9 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Third Cycle (Doctorate Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Elif BAYKAL |
Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
Assistant(s) | |
Aim | To develop the strategic thinking capacity of the students regarding the creation and maintenance of sustainable competitive advantage in the intense competitive environment of the enterprises, and to improve the students' ability to make strategic analysis. |
Course Content | This course contains; Basic concepts of strategic management,Social responsibility and ethical approaches in businesses,Macro environment analysis,Business analysis ,Long-term strategies and goals,Competitive strategies,Business functions strategies,Relationship between strategy and organizational structure,Strategy and leadership relationship,Strategy and culture relationship,Strategy Implementation and Kontrol,Student Case Presentations - 1,Student Case Presentations - 2,Student Case Presentations - 3. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.1.Explains the concepts of strategy, competition, mission and vision. | | |
1. Explains the basic concepts of strategic management. | 10, 16, 9 | A, E |
1.2. Understands the importance of strategic management in the global competitive environment. | | |
1.3. Explain the strategic management process. | | |
2. Refers to the social responsibility and ethics of businesses. | 10, 9 | A |
2.1. Explain the approaches to the social responsibility of businesses. | | |
2.2. Understands approaches to ethics in business. | | |
3. Analyzes the external environment. | 10, 13, 9 | A, E |
3.1. Explain the elements that make up the competitive environment. | | |
3.2. Identifies opportunities and threats by analyzing the immediate environment of businesses. | | |
3.3. Explain the macro-environment factors that affect businesses. | | |
4. Performs (internal environment) analysis. | 10, 4, 9 | A, E |
4.1. Explains the elements that make up the value chain of the enterprise. | | |
4.2. Identifies the strengths and weaknesses of the business. | | |
5. Discusses growth and survival strategies of businesses. | 10, 4, 9 | A, E |
5.1. Determines and explains the general strategies of businesses. | | |
5.2. Defines and explains the competitive strategies of businesses. | | |
5.3. Defines and explains business functions strategies. | | |
6. Discusses the structure, culture and leadership practices appropriate to the strategies. | 10, 4, 9 | A, E |
6.1. Explains organizational structures suitable for strategies. | | |
6.2. Understands leadership and culture in line with strategies. | | |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Basic concepts of strategic management | Reading the shared article or relevant chapter from the book |
2 | Social responsibility and ethical approaches in businesses | Reading the shared article or relevant chapter from the book |
3 | Macro environment analysis | Reading the shared article or relevant chapter from the book |
4 | Business analysis | Reading the shared article or relevant chapter from the book |
5 | Long-term strategies and goals | Reading the shared article or relevant chapter from the book |
6 | Competitive strategies | Reading the shared article or relevant chapter from the book |
7 | Business functions strategies | Reading the shared article or relevant chapter from the book |
8 | Relationship between strategy and organizational structure | Reading the shared article or relevant chapter from the book |
9 | Strategy and leadership relationship | Reading the shared article or relevant chapter from the book |
10 | Strategy and culture relationship | Reading the shared article or relevant chapter from the book |
11 | Strategy Implementation and Kontrol | Reading the shared article or relevant chapter from the book |
12 | Student Case Presentations - 1 | |
13 | Student Case Presentations - 2 | |
14 | Student Case Presentations - 3 | |
Resources |
Mirze, K., & Ülgen, H. İşletmelerde stratejik yönetim. İstanbul: Beta Yayınları (son baskısı)
De Wit, B. ve R. Meyer. Strategy: An international perspective. 6. baskı
Pearce II, J. ve R. B. Robinson, Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol, 12. baskıdan çeviri, Nobel yayınları.
Barney, J. B. ve W. S. Hesterly, Stratejik Yönetim ve Rekabet Avantajı, 4. basımdan çeviri, İstanbul Ticaret Üniversitesi. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Defines the theoretical issues in the field of management. | | | | X | |
2 | Describes the necessary mathematical and statistical methods in the field of management. | | X | | | |
3 | Uses at least one computer program in the field of management. | X | | | | |
4 | Gains the necessary research skills to conduct academic studies. | | | X | | |
5 | Student has the ability of time management. | X | | | | |
6 | Adopts the principles of scientific ethics and scientific responsibility. | | X | | | |
7 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | | | X | | |
8 | Uses theoretical and practical knowledge in the field of management. | | | | | X |
9 | To be able to produce or interpret an original work by making at least one scientific study related to the field and expanding the boundaries of knowledge in the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 50 |
Rate of Final Exam to Success | | 50 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 1 | 60 | 60 |
Term Project | 1 | 60 | 60 |
Presentation of Project / Seminar | 1 | 24 | 24 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 24 | 24 |
General Exam | 1 | 48 | 48 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 258 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(258/30) | 9 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
STRATEGIC MANAGEMENT and BUSINESS POLICY at GLOBAL COMPETITION ENVIROMENT | YSTD1113476 | Fall Semester | 3+0 | 3 | 9 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Third Cycle (Doctorate Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Elif BAYKAL |
Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
Assistant(s) | |
Aim | To develop the strategic thinking capacity of the students regarding the creation and maintenance of sustainable competitive advantage in the intense competitive environment of the enterprises, and to improve the students' ability to make strategic analysis. |
Course Content | This course contains; Basic concepts of strategic management,Social responsibility and ethical approaches in businesses,Macro environment analysis,Business analysis ,Long-term strategies and goals,Competitive strategies,Business functions strategies,Relationship between strategy and organizational structure,Strategy and leadership relationship,Strategy and culture relationship,Strategy Implementation and Kontrol,Student Case Presentations - 1,Student Case Presentations - 2,Student Case Presentations - 3. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.1.Explains the concepts of strategy, competition, mission and vision. | | |
1. Explains the basic concepts of strategic management. | 10, 16, 9 | A, E |
1.2. Understands the importance of strategic management in the global competitive environment. | | |
1.3. Explain the strategic management process. | | |
2. Refers to the social responsibility and ethics of businesses. | 10, 9 | A |
2.1. Explain the approaches to the social responsibility of businesses. | | |
2.2. Understands approaches to ethics in business. | | |
3. Analyzes the external environment. | 10, 13, 9 | A, E |
3.1. Explain the elements that make up the competitive environment. | | |
3.2. Identifies opportunities and threats by analyzing the immediate environment of businesses. | | |
3.3. Explain the macro-environment factors that affect businesses. | | |
4. Performs (internal environment) analysis. | 10, 4, 9 | A, E |
4.1. Explains the elements that make up the value chain of the enterprise. | | |
4.2. Identifies the strengths and weaknesses of the business. | | |
5. Discusses growth and survival strategies of businesses. | 10, 4, 9 | A, E |
5.1. Determines and explains the general strategies of businesses. | | |
5.2. Defines and explains the competitive strategies of businesses. | | |
5.3. Defines and explains business functions strategies. | | |
6. Discusses the structure, culture and leadership practices appropriate to the strategies. | 10, 4, 9 | A, E |
6.1. Explains organizational structures suitable for strategies. | | |
6.2. Understands leadership and culture in line with strategies. | | |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Basic concepts of strategic management | Reading the shared article or relevant chapter from the book |
2 | Social responsibility and ethical approaches in businesses | Reading the shared article or relevant chapter from the book |
3 | Macro environment analysis | Reading the shared article or relevant chapter from the book |
4 | Business analysis | Reading the shared article or relevant chapter from the book |
5 | Long-term strategies and goals | Reading the shared article or relevant chapter from the book |
6 | Competitive strategies | Reading the shared article or relevant chapter from the book |
7 | Business functions strategies | Reading the shared article or relevant chapter from the book |
8 | Relationship between strategy and organizational structure | Reading the shared article or relevant chapter from the book |
9 | Strategy and leadership relationship | Reading the shared article or relevant chapter from the book |
10 | Strategy and culture relationship | Reading the shared article or relevant chapter from the book |
11 | Strategy Implementation and Kontrol | Reading the shared article or relevant chapter from the book |
12 | Student Case Presentations - 1 | |
13 | Student Case Presentations - 2 | |
14 | Student Case Presentations - 3 | |
Resources |
Mirze, K., & Ülgen, H. İşletmelerde stratejik yönetim. İstanbul: Beta Yayınları (son baskısı)
De Wit, B. ve R. Meyer. Strategy: An international perspective. 6. baskı
Pearce II, J. ve R. B. Robinson, Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol, 12. baskıdan çeviri, Nobel yayınları.
Barney, J. B. ve W. S. Hesterly, Stratejik Yönetim ve Rekabet Avantajı, 4. basımdan çeviri, İstanbul Ticaret Üniversitesi. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Defines the theoretical issues in the field of management. | | | | X | |
2 | Describes the necessary mathematical and statistical methods in the field of management. | | X | | | |
3 | Uses at least one computer program in the field of management. | X | | | | |
4 | Gains the necessary research skills to conduct academic studies. | | | X | | |
5 | Student has the ability of time management. | X | | | | |
6 | Adopts the principles of scientific ethics and scientific responsibility. | | X | | | |
7 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | | | X | | |
8 | Uses theoretical and practical knowledge in the field of management. | | | | | X |
9 | To be able to produce or interpret an original work by making at least one scientific study related to the field and expanding the boundaries of knowledge in the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 50 |
Rate of Final Exam to Success | | 50 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 04/01/2024 - 17:11Son Güncelleme Tarihi: 04/01/2024 - 17:11
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