Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
MEDIA ANALYSIS and DISCOURSE | MGS2252350 | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Başak GEZMEN |
Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
Assistant(s) | |
Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
13 | Application, Presentation | Reading the topics mentioned from relevant sources |
14 | Application, Presentation | Reading the topics mentioned from relevant sources |
Resources |
1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
6 | Understands the symbol systems of cultures. | X | |||||
7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
12 | Applies visual design techniques in new media environments. | ||||||
13 | Has aesthetic awareness and understanding of design. | ||||||
14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
19 | Can read and understand at least one foreign language at B1 level. | ||||||
20 | Plans and takes part in social responsibility projects. | X | |||||
21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 3 | 42 | |||
Guided Problem Solving | 14 | 3 | 42 | |||
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 1 | 10 | 10 | |||
Quiz | 1 | 10 | 10 | |||
Midterm Exam | 1 | 20 | 20 | |||
General Exam | 1 | 26 | 26 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 150 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
MEDIA ANALYSIS and DISCOURSE | MGS2252350 | Spring Semester | 3+0 | 3 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Başak GEZMEN |
Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
Assistant(s) | |
Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
13 | Application, Presentation | Reading the topics mentioned from relevant sources |
14 | Application, Presentation | Reading the topics mentioned from relevant sources |
Resources |
1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
6 | Understands the symbol systems of cultures. | X | |||||
7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
12 | Applies visual design techniques in new media environments. | ||||||
13 | Has aesthetic awareness and understanding of design. | ||||||
14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
19 | Can read and understand at least one foreign language at B1 level. | ||||||
20 | Plans and takes part in social responsibility projects. | X | |||||
21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |