Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
DIGITAL CONTENT PRODUCTION | YMİ3110584 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Saadet UĞURLU |
Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
Assistant(s) | |
Aim | Produce orijinal interactive content in line with the habits of Internet users and explains the how the contents should be optimized, presented within a layout. |
Course Content | This course contains; Explanation of the qualities of digital content
,Explanation of the concepts of digital content,The process development contents from traditional media to new media ,Types of digital content,The development of digital content platforms,The rules of digital content production,Social media and digital content production,Explanation of the video production ,Social CRM,Online reputation management,Digital essay writing. Practical examples,The preparation of original and interactive digital content. Student studies,General Evaluation,Digital content examples. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
• Prepare original and interactive digital content
| 10 | A, E, F |
• Summarize the differences between traditional media and new media
| 10, 9 | F |
• Recognize the basic criteria for digital content
| 6 | A, E, F |
• Resolves stereotypes and errors in the production of digital content
| 6, 9 | A, E, F |
• Resolves stereotypes and errors in the production of digital content
| 10, 9 | A, E, F |
• Recognize the types of digital content
| 10, 9 | A, E, F |
• Evaluate the topics and the digital contents which are consumed
| 10, 9 | A, E, F |
• Apply and interprets the production of digital content strategies
| 16, 6, 9 | A, F |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Explanation of the qualities of digital content
| Basic concepts can be examined. |
2 | Explanation of the concepts of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
3 | The process development contents from traditional media to new media | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
4 | Types of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
5 | The development of digital content platforms | Sample channels can be examined. |
6 | The rules of digital content production | Basic concepts can be examined |
7 | Social media and digital content production | Sample channels can be examined. |
8 | Explanation of the video production | Group work preparations 1 |
9 | Social CRM | Case studies can be done |
10 | Online reputation management | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
11 | Digital essay writing. Practical examples | Group work preparations 2 |
12 | The preparation of original and interactive digital content. Student studies | Group work preparations 3 |
13 | General Evaluation | Project preparations can be made |
14 | Digital content examples | Project preparations should be made 2 |
Resources |
Instructor’s Lecture Notes. |
1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016.
2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016.
3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | X | | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | X | | | |
4 | Plans new media projects and implements them. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | X | | | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | X | | |
11 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Uses tools related to new media and communications, efficiently. | X | | | | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | X | | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 14 | 1 | 14 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 14 | 2 | 28 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 14 | 2 | 28 |
General Exam | 14 | 3 | 42 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 154 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(154/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
DIGITAL CONTENT PRODUCTION | YMİ3110584 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Saadet UĞURLU |
Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
Assistant(s) | |
Aim | Produce orijinal interactive content in line with the habits of Internet users and explains the how the contents should be optimized, presented within a layout. |
Course Content | This course contains; Explanation of the qualities of digital content
,Explanation of the concepts of digital content,The process development contents from traditional media to new media ,Types of digital content,The development of digital content platforms,The rules of digital content production,Social media and digital content production,Explanation of the video production ,Social CRM,Online reputation management,Digital essay writing. Practical examples,The preparation of original and interactive digital content. Student studies,General Evaluation,Digital content examples. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
• Prepare original and interactive digital content
| 10 | A, E, F |
• Summarize the differences between traditional media and new media
| 10, 9 | F |
• Recognize the basic criteria for digital content
| 6 | A, E, F |
• Resolves stereotypes and errors in the production of digital content
| 6, 9 | A, E, F |
• Resolves stereotypes and errors in the production of digital content
| 10, 9 | A, E, F |
• Recognize the types of digital content
| 10, 9 | A, E, F |
• Evaluate the topics and the digital contents which are consumed
| 10, 9 | A, E, F |
• Apply and interprets the production of digital content strategies
| 16, 6, 9 | A, F |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Explanation of the qualities of digital content
| Basic concepts can be examined. |
2 | Explanation of the concepts of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
3 | The process development contents from traditional media to new media | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
4 | Types of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
5 | The development of digital content platforms | Sample channels can be examined. |
6 | The rules of digital content production | Basic concepts can be examined |
7 | Social media and digital content production | Sample channels can be examined. |
8 | Explanation of the video production | Group work preparations 1 |
9 | Social CRM | Case studies can be done |
10 | Online reputation management | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
11 | Digital essay writing. Practical examples | Group work preparations 2 |
12 | The preparation of original and interactive digital content. Student studies | Group work preparations 3 |
13 | General Evaluation | Project preparations can be made |
14 | Digital content examples | Project preparations should be made 2 |
Resources |
Instructor’s Lecture Notes. |
1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016.
2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016.
3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | X | | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | X | | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | X | | | |
4 | Plans new media projects and implements them. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | X | | | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | X | | |
11 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Uses tools related to new media and communications, efficiently. | X | | | | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | X | | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:59Son Güncelleme Tarihi: 05/10/2023 - 13:59
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