Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
DIGITAL TRANSFORMATION in PUBLISHING | YMİ4213729 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Başak GEZMEN |
Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
Assistant(s) | |
Aim | Within the scope of the course; digital broadcast types, digital broadcast formats and the structure of production tools will be emphasized. |
Course Content | This course contains; Transition from Traditional Publishing to Digital Publishing,Digital Broadcast Formats,Digital Broadcast Design,Digital Broadcast Types and Contents,Digital Broadcast Production Tools,Digital Publishing Technologies,Content Management in Digital Publishing,Content Management in Digital Publishing,Social Media and Publishing,Data Security and Copyrights,Mobile Apps and Publishing,Artificial Intelligence and Automation in Publishing,Digital Literacy and the Future of Publishing,Uygulama çalışmaları. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
It comprehensively analyzes the digital transformation of the publishing industry. | 10, 3, 9 | A |
It supports its theoretical knowledge with applied lessons, group studies and projects. | 10, 13, 16 | A |
Gains knowledge and skills about the digital transformation of the publishing industry. | 10, 13, 9 | A |
Discusses the effects of digitalization on the publishing industry. | 10, 16, 9 | A |
Have comprehensive knowledge and skills about digital publishing models and digital publishing technologies. | 10, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 3: Problem Baded Learning Model, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Transition from Traditional Publishing to Digital Publishing | Reading relevant sections from relevant sources |
2 | Digital Broadcast Formats | Reading the relevant chapter from the relevant book |
3 | Digital Broadcast Design | Reading the relevant chapter from the relevant book |
4 | Digital Broadcast Types and Contents | Reading the relevant chapter from the relevant book |
5 | Digital Broadcast Production Tools | Reading the relevant chapter from the relevant book |
6 | Digital Publishing Technologies | Reading relevant resources from the relevant section |
7 | Content Management in Digital Publishing | Reading the relevant chapter from the relevant book |
8 | Content Management in Digital Publishing | Reading the relevant chapter from the relevant book |
9 | Social Media and Publishing | Reading the relevant chapter from the relevant book |
10 | Data Security and Copyrights | Reading the relevant chapter from the relevant book |
11 | Mobile Apps and Publishing | Reading the relevant chapter from the relevant book |
12 | Artificial Intelligence and Automation in Publishing | Reading the relevant chapter from the relevant book |
13 | Digital Literacy and the Future of Publishing | Reading the relevant chapter from the relevant book |
14 | Uygulama çalışmaları | application research |
Resources |
Castells, Manuel. The Rise of The Network Society. Wiley-Blackwell, 2000.
(Castells)
Castells, Manuel. Communication Power. Oxford University Press, 2013.
Albarran, A. B. (2018). The Media Economy. Routledge.
Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications Ltd.
Picard, R. G. (2014). Digital Media and Innovation: Management and Design Strategies in Communication. SAGE Publications Ltd.
Pavlik, J. V. (2013). Media in the Digital Age. Columbia University Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
Deuze, M. (2012). Media Life. Polity Press.
Doyle, G. (2015). Understanding Media Economics. SAGE Publications Ltd.
Flew, T. (2014). New Media: An Introduction. Oxford University Press.
Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton University Press. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
4 | Plans new media projects and implements them. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | | | | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Plans social responsibility events and takes a role in implementation process. | X | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Uses tools related to new media and communications, efficiently. | | | X | | |
14 | Develops and implement new media projects specifically developed for media organizations. | X | | | | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 14 | 2 | 28 |
Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 |
Term Project | 1 | 10 | 10 |
Presentation of Project / Seminar | 1 | 4 | 4 |
Quiz | 1 | 2 | 2 |
Midterm Exam | 1 | 21 | 21 |
General Exam | 1 | 21 | 21 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 142 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
DIGITAL TRANSFORMATION in PUBLISHING | YMİ4213729 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Başak GEZMEN |
Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
Assistant(s) | |
Aim | Within the scope of the course; digital broadcast types, digital broadcast formats and the structure of production tools will be emphasized. |
Course Content | This course contains; Transition from Traditional Publishing to Digital Publishing,Digital Broadcast Formats,Digital Broadcast Design,Digital Broadcast Types and Contents,Digital Broadcast Production Tools,Digital Publishing Technologies,Content Management in Digital Publishing,Content Management in Digital Publishing,Social Media and Publishing,Data Security and Copyrights,Mobile Apps and Publishing,Artificial Intelligence and Automation in Publishing,Digital Literacy and the Future of Publishing,Uygulama çalışmaları. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
It comprehensively analyzes the digital transformation of the publishing industry. | 10, 3, 9 | A |
It supports its theoretical knowledge with applied lessons, group studies and projects. | 10, 13, 16 | A |
Gains knowledge and skills about the digital transformation of the publishing industry. | 10, 13, 9 | A |
Discusses the effects of digitalization on the publishing industry. | 10, 16, 9 | A |
Have comprehensive knowledge and skills about digital publishing models and digital publishing technologies. | 10, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 3: Problem Baded Learning Model, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Transition from Traditional Publishing to Digital Publishing | Reading relevant sections from relevant sources |
2 | Digital Broadcast Formats | Reading the relevant chapter from the relevant book |
3 | Digital Broadcast Design | Reading the relevant chapter from the relevant book |
4 | Digital Broadcast Types and Contents | Reading the relevant chapter from the relevant book |
5 | Digital Broadcast Production Tools | Reading the relevant chapter from the relevant book |
6 | Digital Publishing Technologies | Reading relevant resources from the relevant section |
7 | Content Management in Digital Publishing | Reading the relevant chapter from the relevant book |
8 | Content Management in Digital Publishing | Reading the relevant chapter from the relevant book |
9 | Social Media and Publishing | Reading the relevant chapter from the relevant book |
10 | Data Security and Copyrights | Reading the relevant chapter from the relevant book |
11 | Mobile Apps and Publishing | Reading the relevant chapter from the relevant book |
12 | Artificial Intelligence and Automation in Publishing | Reading the relevant chapter from the relevant book |
13 | Digital Literacy and the Future of Publishing | Reading the relevant chapter from the relevant book |
14 | Uygulama çalışmaları | application research |
Resources |
Castells, Manuel. The Rise of The Network Society. Wiley-Blackwell, 2000.
(Castells)
Castells, Manuel. Communication Power. Oxford University Press, 2013.
Albarran, A. B. (2018). The Media Economy. Routledge.
Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications Ltd.
Picard, R. G. (2014). Digital Media and Innovation: Management and Design Strategies in Communication. SAGE Publications Ltd.
Pavlik, J. V. (2013). Media in the Digital Age. Columbia University Press.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Chadwick, A. (2013). The Hybrid Media System: Politics and Power. Oxford University Press.
Deuze, M. (2012). Media Life. Polity Press.
Doyle, G. (2015). Understanding Media Economics. SAGE Publications Ltd.
Flew, T. (2014). New Media: An Introduction. Oxford University Press.
Hindman, M. (2018). The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy. Princeton University Press. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
4 | Plans new media projects and implements them. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | | | | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Plans social responsibility events and takes a role in implementation process. | X | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Uses tools related to new media and communications, efficiently. | | | X | | |
14 | Develops and implement new media projects specifically developed for media organizations. | X | | | | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:59Son Güncelleme Tarihi: 05/10/2023 - 13:59
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