Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SOCIAL RESPONSIBILITY CAMPAIGNS | YMİ4210594 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Şifa ELCİL |
Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
Assistant(s) | Dr. Şİfa Elcil |
Aim | The aim of the course; to create social responsibility awareness, to develop a social responsibility project and to carry out a project with team work.
Attendance to 70% of the course is compulsory.
|
Course Content | This course contains; Introduction to Social Responsibility,The History of CSR,The Role of Business in Society ,The Stakeholder Theory,The Stakeholder Mapping and Managing,Corporate Social Responsibility Management,Creating a CSR Project,Integrating CSR in Companies,Measuring CSR Performance,CSR as Innovation,The Sustainability & Value Production,Social Responsibility Towards Consumers,Sponsorship Management,Course Wrap-Up. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
At the end of this course, the student; 1. Understands the importance of social responsibility in public relations. 2. Explains the components of social responsibility. 3. Internalizes the importance of preparing and managing social responsibility campaigns. 4. Understands the importance of social benefit in social responsibility. 5. Experience the relationship between strategic corporate communication management and social responsibility.
| 10, 13, 16, 19, 4 | A, F |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Social Responsibility | Lecture notes |
2 | The History of CSR | Lecture notes |
3 | The Role of Business in Society | Lecture notes |
4 | The Stakeholder Theory | Lecture notes |
5 | The Stakeholder Mapping and Managing | Lecture notes |
6 | Corporate Social Responsibility Management | Lecture notes |
7 | Creating a CSR Project | Lecture notes |
8 | Integrating CSR in Companies | Lecture notes, homework |
9 | Measuring CSR Performance | Lecture notes, homework |
10 | CSR as Innovation | Lecture notes, homework |
11 | The Sustainability & Value Production | Lecture notes, homework |
12 | Social Responsibility Towards Consumers | Lecture notes, homework |
13 | Sponsorship Management | Lecture notes, homework |
14 | Course Wrap-Up | Lecture notes |
Resources |
Philip Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006
Ceyda Aydede, Yükselen Trend Kurumsal Sosyal Sorumluluk, Mediacat Kitapları,
2007
Ebru Özgen, Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2006 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | X | | | |
4 | Plans new media projects and implements them. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | X | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | X | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | | X | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | X | | |
11 | Plans social responsibility events and takes a role in implementation process. | | | | X | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | X | |
13 | Uses tools related to new media and communications, efficiently. | | | | X | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | | X | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | X | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | X | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 15 | 2 | 30 |
Resolution of Homework Problems and Submission as a Report | 6 | 7 | 42 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 16 | 16 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SOCIAL RESPONSIBILITY CAMPAIGNS | YMİ4210594 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Şifa ELCİL |
Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
Assistant(s) | Dr. Şİfa Elcil |
Aim | The aim of the course; to create social responsibility awareness, to develop a social responsibility project and to carry out a project with team work.
Attendance to 70% of the course is compulsory.
|
Course Content | This course contains; Introduction to Social Responsibility,The History of CSR,The Role of Business in Society ,The Stakeholder Theory,The Stakeholder Mapping and Managing,Corporate Social Responsibility Management,Creating a CSR Project,Integrating CSR in Companies,Measuring CSR Performance,CSR as Innovation,The Sustainability & Value Production,Social Responsibility Towards Consumers,Sponsorship Management,Course Wrap-Up. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
At the end of this course, the student; 1. Understands the importance of social responsibility in public relations. 2. Explains the components of social responsibility. 3. Internalizes the importance of preparing and managing social responsibility campaigns. 4. Understands the importance of social benefit in social responsibility. 5. Experience the relationship between strategic corporate communication management and social responsibility.
| 10, 13, 16, 19, 4 | A, F |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Social Responsibility | Lecture notes |
2 | The History of CSR | Lecture notes |
3 | The Role of Business in Society | Lecture notes |
4 | The Stakeholder Theory | Lecture notes |
5 | The Stakeholder Mapping and Managing | Lecture notes |
6 | Corporate Social Responsibility Management | Lecture notes |
7 | Creating a CSR Project | Lecture notes |
8 | Integrating CSR in Companies | Lecture notes, homework |
9 | Measuring CSR Performance | Lecture notes, homework |
10 | CSR as Innovation | Lecture notes, homework |
11 | The Sustainability & Value Production | Lecture notes, homework |
12 | Social Responsibility Towards Consumers | Lecture notes, homework |
13 | Sponsorship Management | Lecture notes, homework |
14 | Course Wrap-Up | Lecture notes |
Resources |
Philip Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006
Ceyda Aydede, Yükselen Trend Kurumsal Sosyal Sorumluluk, Mediacat Kitapları,
2007
Ebru Özgen, Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2006 |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | X | | | |
4 | Plans new media projects and implements them. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | X | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | X | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | | X | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | X | | |
11 | Plans social responsibility events and takes a role in implementation process. | | | | X | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | X | |
13 | Uses tools related to new media and communications, efficiently. | | | | X | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | | X | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | X | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | X | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:59Son Güncelleme Tarihi: 05/10/2023 - 13:59
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