Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
NEW MEDIA and ADVENTISING | YMİ3250850 | Spring Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
Assistant(s) | |
Aim |
The aim of this course is; to provide detailed information about the effective use of new media in advertising projects. |
Course Content | This course contains; New Communication Technologies and Marketing Communication Relationship,New Media Concept and Scope, Features of New Media,New Consumer, Generations and Features of Generations,Concept of Advertising& Advertising Types
,Mediums of Advertising-1,Mediums of Advertising-2,Advertising and Creativity,Advertising Strategies,Advertising Production Process,Internet Advertising,Video Advertising&Viral Advertising,Search Engine Optimization (SEO)& Search Engine Marketing (SEM),Social Media Advertising&Mobil Advertising,Case Studies. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
Teaching Methods: | 14: Self Study Method, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | New Communication Technologies and Marketing Communication Relationship | |
2 | New Media Concept and Scope, Features of New Media | |
3 | New Consumer, Generations and Features of Generations | |
4 | Concept of Advertising& Advertising Types
| |
5 | Mediums of Advertising-1 | |
6 | Mediums of Advertising-2 | |
7 | Advertising and Creativity | |
8 | Advertising Strategies | |
9 | Advertising Production Process | |
10 | Internet Advertising | |
11 | Video Advertising&Viral Advertising | |
12 | Search Engine Optimization (SEO)& Search Engine Marketing (SEM) | |
13 | Social Media Advertising&Mobil Advertising | |
14 | Case Studies | |
Resources |
150 Soruda Geleneksel ve Dijital Reklamcılık, Recep Yılmaz ve M. Nur Erdem, Umuttepe Yayınları, Kocaeli, 2016. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
4 | Plans new media projects and implements them. | | | | X | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | X | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | X |
11 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | X | | |
13 | Uses tools related to new media and communications, efficiently. | | | X | | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | | X | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 2 | 10 | 20 |
Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 2 | 10 | 20 |
General Exam | 1 | 30 | 30 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 132 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(132/30) | 4 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
NEW MEDIA and ADVENTISING | YMİ3250850 | Spring Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
Assistant(s) | |
Aim |
The aim of this course is; to provide detailed information about the effective use of new media in advertising projects. |
Course Content | This course contains; New Communication Technologies and Marketing Communication Relationship,New Media Concept and Scope, Features of New Media,New Consumer, Generations and Features of Generations,Concept of Advertising& Advertising Types
,Mediums of Advertising-1,Mediums of Advertising-2,Advertising and Creativity,Advertising Strategies,Advertising Production Process,Internet Advertising,Video Advertising&Viral Advertising,Search Engine Optimization (SEO)& Search Engine Marketing (SEM),Social Media Advertising&Mobil Advertising,Case Studies. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
| 14, 5, 6, 9 | A, E |
Teaching Methods: | 14: Self Study Method, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | New Communication Technologies and Marketing Communication Relationship | |
2 | New Media Concept and Scope, Features of New Media | |
3 | New Consumer, Generations and Features of Generations | |
4 | Concept of Advertising& Advertising Types
| |
5 | Mediums of Advertising-1 | |
6 | Mediums of Advertising-2 | |
7 | Advertising and Creativity | |
8 | Advertising Strategies | |
9 | Advertising Production Process | |
10 | Internet Advertising | |
11 | Video Advertising&Viral Advertising | |
12 | Search Engine Optimization (SEO)& Search Engine Marketing (SEM) | |
13 | Social Media Advertising&Mobil Advertising | |
14 | Case Studies | |
Resources |
150 Soruda Geleneksel ve Dijital Reklamcılık, Recep Yılmaz ve M. Nur Erdem, Umuttepe Yayınları, Kocaeli, 2016. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to New Media and Communication Systems and analyzes these facts with various dimensions. | | X | | | |
3 | Analyzes the needs of the media organizations and plans and applies strategies accordingly. | | | X | | |
4 | Plans new media projects and implements them. | | | | X | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | X | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to new media and communication systems disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | To be able to communicate orally and in writing in a foreign language at least at the B1 level of the European Language Portfolio. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | X |
11 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | X | | |
13 | Uses tools related to new media and communications, efficiently. | | | X | | |
14 | Develops and implement new media projects specifically developed for media organizations. | | | | X | |
15 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
16 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
17 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:59Son Güncelleme Tarihi: 05/10/2023 - 13:59
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