Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MODELS and STRATEGIES of PUBLIC RELATIONS | HR2250550 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | This course is aimed student; Is to have a detailed knowledge of the models and strategies of the peoples that constitute the main points of discipline of public relations. |
Course Content | This course contains; Conceptual Framework of Public Relations,Public Relations Models-1,Public Relations Models-2,Excellence in Public Relations Management,Public Relations Theories,Strategic Public Relations Management,Strategic Public Relations Process,Strategic Communication Plan (SIP),Strategic Public Relations Practices-1,Strategic Public Relations Practices-2,Analysis of Public Relations Campaigns in terms of Public Relations Models,Examination of Case Studies Public Relations Strategies,Project Presentations,Project Presentations-General Evaluation. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain functions of public relations models.
| 10, 13, 16, 9 | A, E, G |
2. Define objectives and strategy of public relations. | 10, 13, 16, 9 | A, E, G |
3. Plan public relations campaign strategies. | 10, 13, 16, 9 | A, E, G |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Conceptual Framework of Public Relations | Reading a book chapter on the subject |
2 | Public Relations Models-1 | Reading a book chapter on the subject |
3 | Public Relations Models-2 | Reading a book chapter on the subject |
4 | Excellence in Public Relations Management | Reading a book chapter on the subject |
5 | Public Relations Theories | Reading a book chapter on the subject |
6 | Strategic Public Relations Management | Reading a book chapter on the subject |
7 | Strategic Public Relations Process | Reading a book chapter on the subject |
8 | Strategic Communication Plan (SIP) | Reading a book chapter on the subject |
9 | Strategic Public Relations Practices-1 | Case study |
10 | Strategic Public Relations Practices-2 | Case study |
11 | Analysis of Public Relations Campaigns in terms of Public Relations Models | Lectures notes/ Case study |
12 | Examination of Case Studies Public Relations Strategies | Assignment |
13 | Project Presentations | Assignment |
14 | Project Presentations-General Evaluation | Assignment |
Resources |
Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş ve Füsun Topsümer, Seçkin Yayınları, Ankara, 2012. |
Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, James Grunig, Rota Yayınları, İstanbul, 2005.
Stratejik Halkla İlişkiler Uygulamaları, Ahmet Bülend Göksel, Nobel Yayınları, Ankara, 2013.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | X |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | X | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | X | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | X | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | X | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | X | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 3 | 14 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 1 | 10 | 10 |
Quiz | 2 | 10 | 20 |
Midterm Exam | 1 | 25 | 25 |
General Exam | 1 | 45 | 45 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 142 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MODELS and STRATEGIES of PUBLIC RELATIONS | HR2250550 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | This course is aimed student; Is to have a detailed knowledge of the models and strategies of the peoples that constitute the main points of discipline of public relations. |
Course Content | This course contains; Conceptual Framework of Public Relations,Public Relations Models-1,Public Relations Models-2,Excellence in Public Relations Management,Public Relations Theories,Strategic Public Relations Management,Strategic Public Relations Process,Strategic Communication Plan (SIP),Strategic Public Relations Practices-1,Strategic Public Relations Practices-2,Analysis of Public Relations Campaigns in terms of Public Relations Models,Examination of Case Studies Public Relations Strategies,Project Presentations,Project Presentations-General Evaluation. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain functions of public relations models.
| 10, 13, 16, 9 | A, E, G |
2. Define objectives and strategy of public relations. | 10, 13, 16, 9 | A, E, G |
3. Plan public relations campaign strategies. | 10, 13, 16, 9 | A, E, G |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Conceptual Framework of Public Relations | Reading a book chapter on the subject |
2 | Public Relations Models-1 | Reading a book chapter on the subject |
3 | Public Relations Models-2 | Reading a book chapter on the subject |
4 | Excellence in Public Relations Management | Reading a book chapter on the subject |
5 | Public Relations Theories | Reading a book chapter on the subject |
6 | Strategic Public Relations Management | Reading a book chapter on the subject |
7 | Strategic Public Relations Process | Reading a book chapter on the subject |
8 | Strategic Communication Plan (SIP) | Reading a book chapter on the subject |
9 | Strategic Public Relations Practices-1 | Case study |
10 | Strategic Public Relations Practices-2 | Case study |
11 | Analysis of Public Relations Campaigns in terms of Public Relations Models | Lectures notes/ Case study |
12 | Examination of Case Studies Public Relations Strategies | Assignment |
13 | Project Presentations | Assignment |
14 | Project Presentations-General Evaluation | Assignment |
Resources |
Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş ve Füsun Topsümer, Seçkin Yayınları, Ankara, 2012. |
Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, James Grunig, Rota Yayınları, İstanbul, 2005.
Stratejik Halkla İlişkiler Uygulamaları, Ahmet Bülend Göksel, Nobel Yayınları, Ankara, 2013.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | X |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | X | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | X | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | X | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | X | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | X | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | X | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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