Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
INTRODUCTION to ADVERTISING | HR1238140 | Spring Semester | 3+0 | 3 | 6 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
Aim | The aim of this course is to provide students learn basic concept and principles, show them advertiser’s areas and methods used in ads, show how to apply informations gained and techniques in private sector and academia. |
Course Content | This course contains; Introduction to advertising,Definiton of advertising and goals,Advertising uses and Importance,Historical Development in Advertising (in the World and Turkey),Current Approaches in Advertising,Advertising Theories and Relations with Other Sciences,Aims of Advertising,Advertising Types,Advertising Effects,Advertising Agencies,Creative Advertising,Advertising Preparation 1,Advertising Preparation 2,Media Planning. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Discuss basic concepts of advertising | 13, 9 | A, E |
1.1. Comprehend basic rules. | 13, 23, 9 | |
1.2. Compare theories interrelated | 13, 19, 9 | |
2. Discuss basic concepts of advertising production | 10, 13, 19, 9 | E |
2.1. Analyze the first studies of advertising production | 13, 19, 4, 9 | |
3. Distinguish the types of ads. | 13, 14, 19, 9 | A, E |
3.1. Know types of ads. | 13, 14, 23, 4, 9 | G |
3.2. Sort types of ads | 14, 9 | |
4. Express types of ads. | 13, 20, 9 | |
4.1. Comprehend daily events through ads and communication terminology. | 10, 23, 9 | |
4.2. Use terminology when explaining this events. | 23, 9 | G |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to advertising | Related reading |
2 | Definiton of advertising and goals | Related reading |
3 | Advertising uses and Importance | Related reading |
4 | Historical Development in Advertising (in the World and Turkey) | Related reading |
5 | Current Approaches in Advertising | Related reading |
6 | Advertising Theories and Relations with Other Sciences | Related reading |
7 | Aims of Advertising | Related reading |
8 | Advertising Types | Related reading |
9 | Advertising Effects | Related reading |
10 | Advertising Agencies | Related reading |
11 | Creative Advertising | Related reading |
12 | Advertising Preparation 1 | Related reading |
13 | Advertising Preparation 2 | Related reading |
14 | Media Planning | Related reading |
Resources |
Course notes, Yılmaz, R. Ayhan. 2009. Reklamcılık, Anadolu Üniversitesi Açık Öğretim Yayınları, Eskişehir. |
Arens, F. William. 2006; Contemporary Advertising, McGraw Hill, New York.
Moriarty, Sandra. 1991; Creative Advertising. İkinci Basım. New Jersey |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 14 | 5 | 70 |
Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 |
Term Project | 1 | 15 | 15 |
Presentation of Project / Seminar | 1 | 1 | 1 |
Quiz | 2 | 1 | 2 |
Midterm Exam | 1 | 21 | 21 |
General Exam | 1 | 21 | 21 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 180 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30) | 6 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
INTRODUCTION to ADVERTISING | HR1238140 | Spring Semester | 3+0 | 3 | 6 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
Aim | The aim of this course is to provide students learn basic concept and principles, show them advertiser’s areas and methods used in ads, show how to apply informations gained and techniques in private sector and academia. |
Course Content | This course contains; Introduction to advertising,Definiton of advertising and goals,Advertising uses and Importance,Historical Development in Advertising (in the World and Turkey),Current Approaches in Advertising,Advertising Theories and Relations with Other Sciences,Aims of Advertising,Advertising Types,Advertising Effects,Advertising Agencies,Creative Advertising,Advertising Preparation 1,Advertising Preparation 2,Media Planning. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Discuss basic concepts of advertising | 13, 9 | A, E |
1.1. Comprehend basic rules. | 13, 23, 9 | |
1.2. Compare theories interrelated | 13, 19, 9 | |
2. Discuss basic concepts of advertising production | 10, 13, 19, 9 | E |
2.1. Analyze the first studies of advertising production | 13, 19, 4, 9 | |
3. Distinguish the types of ads. | 13, 14, 19, 9 | A, E |
3.1. Know types of ads. | 13, 14, 23, 4, 9 | G |
3.2. Sort types of ads | 14, 9 | |
4. Express types of ads. | 13, 20, 9 | |
4.1. Comprehend daily events through ads and communication terminology. | 10, 23, 9 | |
4.2. Use terminology when explaining this events. | 23, 9 | G |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 23: Concept Map Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to advertising | Related reading |
2 | Definiton of advertising and goals | Related reading |
3 | Advertising uses and Importance | Related reading |
4 | Historical Development in Advertising (in the World and Turkey) | Related reading |
5 | Current Approaches in Advertising | Related reading |
6 | Advertising Theories and Relations with Other Sciences | Related reading |
7 | Aims of Advertising | Related reading |
8 | Advertising Types | Related reading |
9 | Advertising Effects | Related reading |
10 | Advertising Agencies | Related reading |
11 | Creative Advertising | Related reading |
12 | Advertising Preparation 1 | Related reading |
13 | Advertising Preparation 2 | Related reading |
14 | Media Planning | Related reading |
Resources |
Course notes, Yılmaz, R. Ayhan. 2009. Reklamcılık, Anadolu Üniversitesi Açık Öğretim Yayınları, Eskişehir. |
Arens, F. William. 2006; Contemporary Advertising, McGraw Hill, New York.
Moriarty, Sandra. 1991; Creative Advertising. İkinci Basım. New Jersey |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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