Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SOCIAL MEDIA and DIGITALCAMPAIGNS | HR3173740 | Fall Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Lect.Dr. Arda SÜAR |
Assistant(s) | Assoc. Prof. Dr. Korhan Mavnacıoğlu |
Aim | The aim of this course is; to understand the basic features of social media, to learn the functions of social media platforms, social media strategies and digital campaign process to provide detailed information about. Various articles and cases will be examined. The experiences of the professional business world will be revealed with proffesionals |
Course Content | This course contains; New Communication Technologies and Effects on Daily Life,New Media Concept and Scope, Features of New Media ,Internet and Web Applications,Changing Consumers, Changing Brands,Social Media and Features,Social Media Platforms I,Social Media Platforms 2,Audiences in Social Media Communication, Media Relations ,Social Media Communication and Digital Campaign Strategies 1,Social Media Communication and Digital Campaign Strategies 2,Digital Campaign Processes-Application,Social Media Monitoring and Measurement, Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media,Digital Campaign Reviews. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Explain the functions of social media platforms. | 10, 14, 9 | A, E |
Define the aims of social media communication. | 10, 19, 9 | A, E, F |
Plan social media and digital campaign strategies. | 10, 19, 9 | E |
Apply digital campaigns of institutions. | 10, 19, 4, 9 | |
Analyze the problems that arise during the digital campaign process. | 10, 14, 4, 9 | |
Adapt to the transformation created by social media and digital technologies. | 10, 14, 4, 9 | E |
Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | New Communication Technologies and Effects on Daily Life | Related reading |
2 | New Media Concept and Scope, Features of New Media | Related reading |
3 | Internet and Web Applications | Related reading |
4 | Changing Consumers, Changing Brands | Related reading |
5 | Social Media and Features | Related reading |
6 | Social Media Platforms I | Related reading |
7 | Social Media Platforms 2 | Related reading |
8 | Audiences in Social Media Communication, Media Relations | Related reading |
9 | Social Media Communication and Digital Campaign Strategies 1 | Related reading |
10 | Social Media Communication and Digital Campaign Strategies 2 | Related reading |
11 | Digital Campaign Processes-Application | Related reading |
12 | Social Media Monitoring and Measurement | Related reading |
13 | Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media | Related reading |
14 | Digital Campaign Reviews | Related reading |
Resources |
K. Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta Yayınları, İstanbul,2015 |
1- Ed: A. Büyükaslan ve A. Murat Kırık Sosyal Medya Araştırmaları 3, Çizgi Kitabevi, Konya 2016.
2- İ. Kırcova, E. Enginkaya, Sosyal Medya Pazarlama, Beta Yayınları, İstanbul, 2015.
3- T.L. TUTEN, M. R. SOLOMON, Social media marketing. Sage, 2014.
4- Faruk Eczacıbaşı, Daha Yeni Başlıyor, Istanbul 2018
5- Guy Kawasaki, Peg Fitzpatrick, Sosyal Medya Sanatı, İstanbul 2015
6- TEDX sosyal medya konulu videolar: Önerilen: Zeynep Tüfekçi – “İnsanların reklamlara tıklaması için bir distopya yaratıyoruz”
Samet Ensar Sarı – “Kanalına Sahip Çık”
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 5 | 2 | 10 |
Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 |
Term Project | 5 | 2 | 10 |
Presentation of Project / Seminar | 1 | 10 | 10 |
Quiz | 3 | 10 | 30 |
Midterm Exam | 1 | 10 | 10 |
General Exam | 1 | 10 | 10 |
Performance Task, Maintenance Plan | 4 | 2 | 8 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SOCIAL MEDIA and DIGITALCAMPAIGNS | HR3173740 | Fall Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Lect.Dr. Arda SÜAR |
Assistant(s) | Assoc. Prof. Dr. Korhan Mavnacıoğlu |
Aim | The aim of this course is; to understand the basic features of social media, to learn the functions of social media platforms, social media strategies and digital campaign process to provide detailed information about. Various articles and cases will be examined. The experiences of the professional business world will be revealed with proffesionals |
Course Content | This course contains; New Communication Technologies and Effects on Daily Life,New Media Concept and Scope, Features of New Media ,Internet and Web Applications,Changing Consumers, Changing Brands,Social Media and Features,Social Media Platforms I,Social Media Platforms 2,Audiences in Social Media Communication, Media Relations ,Social Media Communication and Digital Campaign Strategies 1,Social Media Communication and Digital Campaign Strategies 2,Digital Campaign Processes-Application,Social Media Monitoring and Measurement, Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media,Digital Campaign Reviews. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Explain the functions of social media platforms. | 10, 14, 9 | A, E |
Define the aims of social media communication. | 10, 19, 9 | A, E, F |
Plan social media and digital campaign strategies. | 10, 19, 9 | E |
Apply digital campaigns of institutions. | 10, 19, 4, 9 | |
Analyze the problems that arise during the digital campaign process. | 10, 14, 4, 9 | |
Adapt to the transformation created by social media and digital technologies. | 10, 14, 4, 9 | E |
Teaching Methods: | 10: Discussion Method, 14: Self Study Method, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | New Communication Technologies and Effects on Daily Life | Related reading |
2 | New Media Concept and Scope, Features of New Media | Related reading |
3 | Internet and Web Applications | Related reading |
4 | Changing Consumers, Changing Brands | Related reading |
5 | Social Media and Features | Related reading |
6 | Social Media Platforms I | Related reading |
7 | Social Media Platforms 2 | Related reading |
8 | Audiences in Social Media Communication, Media Relations | Related reading |
9 | Social Media Communication and Digital Campaign Strategies 1 | Related reading |
10 | Social Media Communication and Digital Campaign Strategies 2 | Related reading |
11 | Digital Campaign Processes-Application | Related reading |
12 | Social Media Monitoring and Measurement | Related reading |
13 | Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media | Related reading |
14 | Digital Campaign Reviews | Related reading |
Resources |
K. Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta Yayınları, İstanbul,2015 |
1- Ed: A. Büyükaslan ve A. Murat Kırık Sosyal Medya Araştırmaları 3, Çizgi Kitabevi, Konya 2016.
2- İ. Kırcova, E. Enginkaya, Sosyal Medya Pazarlama, Beta Yayınları, İstanbul, 2015.
3- T.L. TUTEN, M. R. SOLOMON, Social media marketing. Sage, 2014.
4- Faruk Eczacıbaşı, Daha Yeni Başlıyor, Istanbul 2018
5- Guy Kawasaki, Peg Fitzpatrick, Sosyal Medya Sanatı, İstanbul 2015
6- TEDX sosyal medya konulu videolar: Önerilen: Zeynep Tüfekçi – “İnsanların reklamlara tıklaması için bir distopya yaratıyoruz”
Samet Ensar Sarı – “Kanalına Sahip Çık”
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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