Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
PUBLIC RELATIONS WRITING TECHNIQUES | HR2150530 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of this course is to teach the students, how to use text writing tools and techniques used in public relations. |
Course Content | This course contains; The Role and Importance of the Written Text in Public Relations,Effective Writing Process in PR,Types of Writing Used in Media Relations and News Writing Techniques,Designing and Writing a Press Release,Press Release Writing Application,Press Meeting-Press Release-Press Interview,Annual Activity Report-Institutional Magazine-Brochure,Advertising Articles-Advertorial-Flyers-Insert,Speech Texts-Business Letters,Content Production in Social Media,Digital Writing,Writing for Crisis Periods,Project presentations,Project presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Explain the role and importance of text writing in public relations activities. | 9 | A |
Explain the writing techniques used in writing. | 10, 9 | A |
Organize the writing process. | 13 | A |
Design effective messages to convince the masses. | 9 | A, E |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | The Role and Importance of the Written Text in Public Relations | Examining lecture notes |
2 | Effective Writing Process in PR | Examining lecture notes |
3 | Types of Writing Used in Media Relations and News Writing Techniques | Examining lecture notes |
4 | Designing and Writing a Press Release | Examining lecture notes |
5 | Press Release Writing Application | Examining lecture notes |
6 | Press Meeting-Press Release-Press Interview | Examining lecture notes |
7 | Annual Activity Report-Institutional Magazine-Brochure | Examining lecture notes |
8 | Advertising Articles-Advertorial-Flyers-Insert | Examining lecture notes |
9 | Speech Texts-Business Letters | Examining lecture notes |
10 | Content Production in Social Media | Examining lecture notes |
11 | Digital Writing | Examining lecture notes |
12 | Writing for Crisis Periods | Examining lecture notes |
13 | Project presentations | Assignment |
14 | Project presentations | Assignment |
Resources |
Halkla İlişkilerde Medya Yönetimi, Ece Çöklü, Set Systems, 2014. |
Slide Presentations |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | X | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | X | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | X |
14 | Performs the measurement and evaluation of communication activities. | | | X | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 14 | 2 | 28 |
Resolution of Homework Problems and Submission as a Report | 5 | 10 | 50 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 1 | 10 | 10 |
Midterm Exam | 1 | 10 | 10 |
General Exam | 1 | 10 | 10 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
PUBLIC RELATIONS WRITING TECHNIQUES | HR2150530 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of this course is to teach the students, how to use text writing tools and techniques used in public relations. |
Course Content | This course contains; The Role and Importance of the Written Text in Public Relations,Effective Writing Process in PR,Types of Writing Used in Media Relations and News Writing Techniques,Designing and Writing a Press Release,Press Release Writing Application,Press Meeting-Press Release-Press Interview,Annual Activity Report-Institutional Magazine-Brochure,Advertising Articles-Advertorial-Flyers-Insert,Speech Texts-Business Letters,Content Production in Social Media,Digital Writing,Writing for Crisis Periods,Project presentations,Project presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Explain the role and importance of text writing in public relations activities. | 9 | A |
Explain the writing techniques used in writing. | 10, 9 | A |
Organize the writing process. | 13 | A |
Design effective messages to convince the masses. | 9 | A, E |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | The Role and Importance of the Written Text in Public Relations | Examining lecture notes |
2 | Effective Writing Process in PR | Examining lecture notes |
3 | Types of Writing Used in Media Relations and News Writing Techniques | Examining lecture notes |
4 | Designing and Writing a Press Release | Examining lecture notes |
5 | Press Release Writing Application | Examining lecture notes |
6 | Press Meeting-Press Release-Press Interview | Examining lecture notes |
7 | Annual Activity Report-Institutional Magazine-Brochure | Examining lecture notes |
8 | Advertising Articles-Advertorial-Flyers-Insert | Examining lecture notes |
9 | Speech Texts-Business Letters | Examining lecture notes |
10 | Content Production in Social Media | Examining lecture notes |
11 | Digital Writing | Examining lecture notes |
12 | Writing for Crisis Periods | Examining lecture notes |
13 | Project presentations | Assignment |
14 | Project presentations | Assignment |
Resources |
Halkla İlişkilerde Medya Yönetimi, Ece Çöklü, Set Systems, 2014. |
Slide Presentations |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | X | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | X | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | X | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | X |
14 | Performs the measurement and evaluation of communication activities. | | | X | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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