Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ADVERTISING WORKSHOP | HR3211626 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
Aim | This course aims that students make their own advertising portfolios. |
Course Content | This course contains; Sharing course content- Contex of public relations and advertising campaigns,Public Relations and Advertising preparation work I,Advertising preparation work II,Storybooard I,Storybooard II,Guerilla Marketing I,Guerilla Marketing II,Evaluation of Guerilla Marketing Examples,Guerilla Marketing Practices- Student presentations,Guerilla Marketing Practices II- Student presentations,Guerilla Marketing Practices III- Student presentations,Guerilla Marketing Practices IV- Student presentations,Guerilla Marketing Practices V- Student presentations,General Evaluation- Student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Comprehend the fundementals of advertising. | | A, C, E, F |
2. Explain the charactersitics of advertising. | 10 | A, D, E |
3. Explain the creative approaches to advertising. | 10, 9 | A, D, E |
4. Analyze the advertising | 16, 9 | A, E |
5. Organize an advertising campaign from start to finish. | 16, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Sharing course content- Contex of public relations and advertising campaigns | Related reading |
2 | Public Relations and Advertising preparation work I | Related reading |
3 | Advertising preparation work II | Related reading |
4 | Storybooard I | Related reading |
5 | Storybooard II | Related reading |
6 | Guerilla Marketing I | Related reading |
7 | Guerilla Marketing II | Related reading |
8 | Evaluation of Guerilla Marketing Examples | Related reading |
9 | Guerilla Marketing Practices- Student presentations | Related reading |
10 | Guerilla Marketing Practices II- Student presentations | Related reading |
11 | Guerilla Marketing Practices III- Student presentations | Related reading |
12 | Guerilla Marketing Practices IV- Student presentations | Related reading |
13 | Guerilla Marketing Practices V- Student presentations | Related reading |
14 | General Evaluation- Student presentations | Related reading |
Resources |
Lecture notes
Pete Barry, The Advertising Concept Book, 3rd Edition, THAMES HUDSON |
Ogilvy on Advertising by David Ogilvy, Vintage; First Edition (March 12, 1985) |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 6 | 8 | 48 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 1 | 10 | 10 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 30 | 30 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ADVERTISING WORKSHOP | HR3211626 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge KARAMEHMET ALTUNTAŞ |
Aim | This course aims that students make their own advertising portfolios. |
Course Content | This course contains; Sharing course content- Contex of public relations and advertising campaigns,Public Relations and Advertising preparation work I,Advertising preparation work II,Storybooard I,Storybooard II,Guerilla Marketing I,Guerilla Marketing II,Evaluation of Guerilla Marketing Examples,Guerilla Marketing Practices- Student presentations,Guerilla Marketing Practices II- Student presentations,Guerilla Marketing Practices III- Student presentations,Guerilla Marketing Practices IV- Student presentations,Guerilla Marketing Practices V- Student presentations,General Evaluation- Student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Comprehend the fundementals of advertising. | | A, C, E, F |
2. Explain the charactersitics of advertising. | 10 | A, D, E |
3. Explain the creative approaches to advertising. | 10, 9 | A, D, E |
4. Analyze the advertising | 16, 9 | A, E |
5. Organize an advertising campaign from start to finish. | 16, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Sharing course content- Contex of public relations and advertising campaigns | Related reading |
2 | Public Relations and Advertising preparation work I | Related reading |
3 | Advertising preparation work II | Related reading |
4 | Storybooard I | Related reading |
5 | Storybooard II | Related reading |
6 | Guerilla Marketing I | Related reading |
7 | Guerilla Marketing II | Related reading |
8 | Evaluation of Guerilla Marketing Examples | Related reading |
9 | Guerilla Marketing Practices- Student presentations | Related reading |
10 | Guerilla Marketing Practices II- Student presentations | Related reading |
11 | Guerilla Marketing Practices III- Student presentations | Related reading |
12 | Guerilla Marketing Practices IV- Student presentations | Related reading |
13 | Guerilla Marketing Practices V- Student presentations | Related reading |
14 | General Evaluation- Student presentations | Related reading |
Resources |
Lecture notes
Pete Barry, The Advertising Concept Book, 3rd Edition, THAMES HUDSON |
Ogilvy on Advertising by David Ogilvy, Vintage; First Edition (March 12, 1985) |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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