Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| MEDIA RELATIONS in PUBLIC RELATIONS | HR4214892 | Spring Semester | 3+0 | 3 | 5 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | Students comprehend the basic principles of media planning and buying, learn the functions of media planning and buying agencies, media planning and buying process, it is intended to have detailed knowledge about. |
| Course Content | This course contains; Overview of the Advertising and Advertising Sector,Advertising Types and Advertising Campaign Processes,Advertising Channels,The concept of media planning and purchasing,Media Planning and Purchasing Sector Overview,Creating Media Planning and Purchasing Strategy,Basic Concepts in Media Planning and Purchasing-1,Basic Concepts in Media Planning and Purchasing-2,Measurement Techniques Used in Media Planning and Purchasing-1,Measurement Techniques Used in Media Planning and Purchasing-2,Media Planning Models,Creating a Media Plan- Review of Media Plan Examples,Media Purchasing Processes- Review of Media Purchasing Examples,Problems in Media Planning and Purchasing Processes. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Understands the role and importance of media planning in marketing communications. | 16, 9 | A |
| 2.Defines the processes of Media Planning and Purchasing. | 16, 9 | A |
| 3.Understand the tools and methods of Media Planning. | 16, 9 | A |
| 4.Defines Media Planning and Purchasing strategies. | 16, 9 | A |
| 5. Students gain the ability to apply research results to strategic planning with the help of numerous real life case studies. | | |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Overview of the Advertising and Advertising Sector | |
| 2 | Advertising Types and Advertising Campaign Processes | |
| 3 | Advertising Channels | |
| 4 | The concept of media planning and purchasing | |
| 5 | Media Planning and Purchasing Sector Overview | |
| 6 | Creating Media Planning and Purchasing Strategy | |
| 7 | Basic Concepts in Media Planning and Purchasing-1 | |
| 8 | Basic Concepts in Media Planning and Purchasing-2 | |
| 9 | Measurement Techniques Used in Media Planning and Purchasing-1 | |
| 10 | Measurement Techniques Used in Media Planning and Purchasing-2 | |
| 11 | Media Planning Models | |
| 12 | Creating a Media Plan- Review of Media Plan Examples | |
| 13 | Media Purchasing Processes- Review of Media Purchasing Examples | |
| 14 | Problems in Media Planning and Purchasing Processes | |
| Resources |
| Reklamda Rekabetin Anahtarı Medya Planlama, Belma Güneri Fırlar, Nobel Yayınları, Ankara, 2012.
Medya Planı Nasıl Hazırlanır?, Jack Z. Sissors ve Roger B. Baron, Mediacat Yayınları, İstanbul, 2008. |
| Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Nobel Yayınları, Ankara, 2016.
Reklam ve Medya Planlaması, Gülbuğ Erol, Beta Yayınları, Ankara, 2007.
Medya Planlaması, Bilgen Başal, Çantay Kitabevi, İstanbul, 1998.
Reyting Gerçeği, Başar Hatırnaz, Nobel Yayınları, Ankara, 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | X | | | |
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 14 | Performs the measurement and evaluation of communication activities. | | | | | |
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
| ECTS / Workload Table |
| Activities | Number of | Duration(Hour) | Total Workload(Hour) |
| Course Hours | 14 | 2 | 28 |
| Guided Problem Solving | 4 | 7 | 28 |
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
| Term Project | 0 | 0 | 0 |
| Presentation of Project / Seminar | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Midterm Exam | 0 | 0 | 0 |
| General Exam | 0 | 0 | 0 |
| Performance Task, Maintenance Plan | 0 | 0 | 0 |
| Total Workload(Hour) | 56 |
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(56/30) | 2 |
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|
| MEDIA RELATIONS in PUBLIC RELATIONS | HR4214892 | Spring Semester | 3+0 | 3 | 5 |
| Prerequisites Courses | |
| Recommended Elective Courses | |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Esra OĞUZHAN |
| Name of Lecturer(s) | Assist.Prof. Esra OĞUZHAN |
| Assistant(s) | |
| Aim | Students comprehend the basic principles of media planning and buying, learn the functions of media planning and buying agencies, media planning and buying process, it is intended to have detailed knowledge about. |
| Course Content | This course contains; Overview of the Advertising and Advertising Sector,Advertising Types and Advertising Campaign Processes,Advertising Channels,The concept of media planning and purchasing,Media Planning and Purchasing Sector Overview,Creating Media Planning and Purchasing Strategy,Basic Concepts in Media Planning and Purchasing-1,Basic Concepts in Media Planning and Purchasing-2,Measurement Techniques Used in Media Planning and Purchasing-1,Measurement Techniques Used in Media Planning and Purchasing-2,Media Planning Models,Creating a Media Plan- Review of Media Plan Examples,Media Purchasing Processes- Review of Media Purchasing Examples,Problems in Media Planning and Purchasing Processes. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Understands the role and importance of media planning in marketing communications. | 16, 9 | A |
| 2.Defines the processes of Media Planning and Purchasing. | 16, 9 | A |
| 3.Understand the tools and methods of Media Planning. | 16, 9 | A |
| 4.Defines Media Planning and Purchasing strategies. | 16, 9 | A |
| 5. Students gain the ability to apply research results to strategic planning with the help of numerous real life case studies. | | |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|
| 1 | Overview of the Advertising and Advertising Sector | |
| 2 | Advertising Types and Advertising Campaign Processes | |
| 3 | Advertising Channels | |
| 4 | The concept of media planning and purchasing | |
| 5 | Media Planning and Purchasing Sector Overview | |
| 6 | Creating Media Planning and Purchasing Strategy | |
| 7 | Basic Concepts in Media Planning and Purchasing-1 | |
| 8 | Basic Concepts in Media Planning and Purchasing-2 | |
| 9 | Measurement Techniques Used in Media Planning and Purchasing-1 | |
| 10 | Measurement Techniques Used in Media Planning and Purchasing-2 | |
| 11 | Media Planning Models | |
| 12 | Creating a Media Plan- Review of Media Plan Examples | |
| 13 | Media Purchasing Processes- Review of Media Purchasing Examples | |
| 14 | Problems in Media Planning and Purchasing Processes | |
| Resources |
| Reklamda Rekabetin Anahtarı Medya Planlama, Belma Güneri Fırlar, Nobel Yayınları, Ankara, 2012.
Medya Planı Nasıl Hazırlanır?, Jack Z. Sissors ve Roger B. Baron, Mediacat Yayınları, İstanbul, 2008. |
| Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Nobel Yayınları, Ankara, 2016.
Reklam ve Medya Planlaması, Gülbuğ Erol, Beta Yayınları, Ankara, 2007.
Medya Planlaması, Bilgen Başal, Çantay Kitabevi, İstanbul, 1998.
Reyting Gerçeği, Başar Hatırnaz, Nobel Yayınları, Ankara, 2007. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications |
| No | Program Qualification | Contribution Level |
| 1 | 2 | 3 | 4 | 5 |
| 1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | X | | | |
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | X | | | |
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
| 12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
| 13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
| 14 | Performs the measurement and evaluation of communication activities. | | | | | |
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
| Contribution Level | Absolute Evaluation |
| Rate of Midterm Exam to Success | | 40 |
| Rate of Final Exam to Success | | 60 |
| Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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