Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
GLOBAL BUSINESS | ECO3271450 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Elif BAYKAL |
Name of Lecturer(s) | Lect.Dr. Bahar DİVRİK |
Assistant(s) | |
Aim | This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc. |
Course Content | This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1 the student will be able to analyze international business from a multi-centric perspective. | 16, 9 | A |
1.1 Examines the concept of international business in detail. | | |
1.2 Learns the differences between national and transnational companies. | | |
2 Will be able to identify the key ethical and environmental issues related to international business. | 16, 9 | A |
2.1 Gets information about the international environment and its elements. | | |
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations. | 16, 9 | A |
3.1 acquires information about the relationship of organizations with political forces and governments. | | |
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market. | | |
4 Will be able to explain the most widely used international business terms and concepts. | 16, 9 | A |
4.1 Learns the technical aspects of the internationalization process with all its concepts. | | |
4.2 Learns important concepts related to international trade. | | |
5 Will be able to explain the foreign entry modes with pros and cons. | 16, 9 | A |
5.1 Examines all aspects of transnationalization steps. | | |
5.2 Examines the concept of globalization. | | |
6 Will be able to discuss international trade theory. | 16, 9 | A |
6.1 Learns about classical internationalization theories. | | |
6.2 Learns about modern internationalization theories. | | |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Global Business | |
2 | Global Business Environment | |
3 | Parties in Global Business | |
4 | Culture and Ethics | |
5 | Introduction to International Trade | |
6 | Political and Legal Systems | |
7 | Country Development Classifications | |
8 | Strategy and Organization in the International Firm | |
9 | Import, Export, FDI | |
10 | Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies | |
11 | Global Sourcing | |
12 | Global Marketing I | |
13 | Global Marketing II | |
14 | Global Human Resource Management | |
Resources |
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication |
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | (S)he describes theoretical knowledge in economics and finance. | | | | | X |
2 | (S)he explains mathematical and statistical methods needed for economics and finance. | | | X | | |
3 | (S)he uses at least one computer program utilized for economic and financial analyses (SPSS, Eviews, STATA, R ve MATLAB). | | | | | |
4 | (S)he has the foreign language proficiency necessary for economics and finance. | X | | | | |
5 | (S)he develops projects in the field and handles team work. | X | | | | |
6 | (S)he develops (her) his awareness of lifetime learning, follows the developments in (her) his field and adopts a critical approach. | | X | | | |
7 | (S)he uses theoretical and practical knowledge on economics and finance. | X | | | | |
8 | (S)he delivers (her) his opinions by making effective use of modern technologies and of at least one foreign language at a minimum level of level C1. | X | | | | |
9 | (S)he adopts and uses organizational, corporate and social ethical values. | | X | | | |
10 | (S)he adopts principles of social responsibility and acts whenever needed in light of social service sensitivity. | | X | | | |
11 | (S)he analyzes and uses basic knowledge and data regarding different disciplines to conduct inter-disciplinary studies. | | | | X | |
12 | (S)he benefits from (her) his proficiency in economics and finance to make policy suggestions and contribute to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 1 | 20 | 20 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 1 | 20 | 20 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 25 | 25 |
General Exam | 1 | 30 | 30 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 137 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(137/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
GLOBAL BUSINESS | ECO3271450 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Elif BAYKAL |
Name of Lecturer(s) | Lect.Dr. Bahar DİVRİK |
Assistant(s) | |
Aim | This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc. |
Course Content | This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1 the student will be able to analyze international business from a multi-centric perspective. | 16, 9 | A |
1.1 Examines the concept of international business in detail. | | |
1.2 Learns the differences between national and transnational companies. | | |
2 Will be able to identify the key ethical and environmental issues related to international business. | 16, 9 | A |
2.1 Gets information about the international environment and its elements. | | |
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations. | 16, 9 | A |
3.1 acquires information about the relationship of organizations with political forces and governments. | | |
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market. | | |
4 Will be able to explain the most widely used international business terms and concepts. | 16, 9 | A |
4.1 Learns the technical aspects of the internationalization process with all its concepts. | | |
4.2 Learns important concepts related to international trade. | | |
5 Will be able to explain the foreign entry modes with pros and cons. | 16, 9 | A |
5.1 Examines all aspects of transnationalization steps. | | |
5.2 Examines the concept of globalization. | | |
6 Will be able to discuss international trade theory. | 16, 9 | A |
6.1 Learns about classical internationalization theories. | | |
6.2 Learns about modern internationalization theories. | | |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Global Business | |
2 | Global Business Environment | |
3 | Parties in Global Business | |
4 | Culture and Ethics | |
5 | Introduction to International Trade | |
6 | Political and Legal Systems | |
7 | Country Development Classifications | |
8 | Strategy and Organization in the International Firm | |
9 | Import, Export, FDI | |
10 | Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies | |
11 | Global Sourcing | |
12 | Global Marketing I | |
13 | Global Marketing II | |
14 | Global Human Resource Management | |
Resources |
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication |
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | (S)he describes theoretical knowledge in economics and finance. | | | | | X |
2 | (S)he explains mathematical and statistical methods needed for economics and finance. | | | X | | |
3 | (S)he uses at least one computer program utilized for economic and financial analyses (SPSS, Eviews, STATA, R ve MATLAB). | | | | | |
4 | (S)he has the foreign language proficiency necessary for economics and finance. | X | | | | |
5 | (S)he develops projects in the field and handles team work. | X | | | | |
6 | (S)he develops (her) his awareness of lifetime learning, follows the developments in (her) his field and adopts a critical approach. | | X | | | |
7 | (S)he uses theoretical and practical knowledge on economics and finance. | X | | | | |
8 | (S)he delivers (her) his opinions by making effective use of modern technologies and of at least one foreign language at a minimum level of level C1. | X | | | | |
9 | (S)he adopts and uses organizational, corporate and social ethical values. | | X | | | |
10 | (S)he adopts principles of social responsibility and acts whenever needed in light of social service sensitivity. | | X | | | |
11 | (S)he analyzes and uses basic knowledge and data regarding different disciplines to conduct inter-disciplinary studies. | | | | X | |
12 | (S)he benefits from (her) his proficiency in economics and finance to make policy suggestions and contribute to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 09/10/2023 - 08:45Son Güncelleme Tarihi: 09/10/2023 - 08:48
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