Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
E-COMMERCE | - | Fall Semester | 2+0 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Fatih PINARBAŞI |
Name of Lecturer(s) | Lect. Ercan KARAKEÇE |
Assistant(s) | |
Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to E-commerce | |
2 | The historical evolution of E-commerce | |
3 | Categories of E-commerce | |
4 | E-commerce business models | |
5 | E-Commerce Infrastructure | |
6 | E-commerce payment models | |
7 | E-commerce Marketing and Advertising | |
8 | Social, Mobile, and Local Marketing | |
9 | Online Media | |
10 | Online Communities | |
11 | E-commerce Retail and Services | |
12 | B2B E-commerce | |
13 | Ethics, Law, and E-commerce | |
14 | Current practices of E-commerce |
Resources |
1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Uluslararası ticaret ve finansman alanında teorik bilgileri tanımlar. | X | |||||
2 | Uluslararası ticaret ve finansman alanında gerekli matematiksel ve istatistiki yöntemleri anlatır. | ||||||
3 | Uluslararası ticaret ve finansman alanında gerekli en az bir bilgisayar programı kullanır. | ||||||
4 | Uluslararası ticaret ve finansman alanında gerekli olan mesleki yabancı dil yeterliliğini gösterir. | X | |||||
5 | Uluslararası ticaret ve finansman alanında projeler hazırlar ve takım çalışmalarını yönetir. | ||||||
6 | Mesleki alanda yaşam boyu öğrenmenin gerekliliği bilinciyle bilim ve teknolojideki gelişmeleri izleyerek kendini sürekli yenileyip edindiği bilgi ve becerileri eleştirel olarak değerlendirir. | X | |||||
7 | Uluslararası ticaret ve finansman alanında teorik ve uygulamaya yönelik bilgileri kullanır | X | |||||
8 | En az A1 düzeyinde bir yabancı dili kullanarak güncel teknolojileri takip eder, sözlü / yazılı iletişim kurar. | X | |||||
9 | Örgüt / kurumsal, iş ve toplumsal etik değerlerini benimser ve kullanır. | ||||||
10 | Topluma hizmet duyarlılığı çerçevesinde, sosyal sorumluluk ilkelerini benimser ve gerektiğinde inisiyatif alır. | ||||||
11 | Disiplinler arası çalışmalar yürütebilmek için farklı disiplinlerde (ekonomi, finans, sosyoloji, hukuk, işletme) temel bilgileri ve verileri analiz ederek alanında kullanır. | X | |||||
12 | Öğrenciler, küresel ticaret, ihracat-ithalat işlemleri, gümrük işlemleri ve dış ticaretin finansmanı alanlarında uzmanlık elde eder. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 0 | 0 | 0 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 0 | 0 | 0 | |||
General Exam | 0 | 0 | 0 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 0 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
E-COMMERCE | - | Fall Semester | 2+0 | 2 | 5 |
Course Program |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | English |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Fatih PINARBAŞI |
Name of Lecturer(s) | Lect. Ercan KARAKEÇE |
Assistant(s) | |
Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Introduction to E-commerce | |
2 | The historical evolution of E-commerce | |
3 | Categories of E-commerce | |
4 | E-commerce business models | |
5 | E-Commerce Infrastructure | |
6 | E-commerce payment models | |
7 | E-commerce Marketing and Advertising | |
8 | Social, Mobile, and Local Marketing | |
9 | Online Media | |
10 | Online Communities | |
11 | E-commerce Retail and Services | |
12 | B2B E-commerce | |
13 | Ethics, Law, and E-commerce | |
14 | Current practices of E-commerce |
Resources |
1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | Uluslararası ticaret ve finansman alanında teorik bilgileri tanımlar. | X | |||||
2 | Uluslararası ticaret ve finansman alanında gerekli matematiksel ve istatistiki yöntemleri anlatır. | ||||||
3 | Uluslararası ticaret ve finansman alanında gerekli en az bir bilgisayar programı kullanır. | ||||||
4 | Uluslararası ticaret ve finansman alanında gerekli olan mesleki yabancı dil yeterliliğini gösterir. | X | |||||
5 | Uluslararası ticaret ve finansman alanında projeler hazırlar ve takım çalışmalarını yönetir. | ||||||
6 | Mesleki alanda yaşam boyu öğrenmenin gerekliliği bilinciyle bilim ve teknolojideki gelişmeleri izleyerek kendini sürekli yenileyip edindiği bilgi ve becerileri eleştirel olarak değerlendirir. | X | |||||
7 | Uluslararası ticaret ve finansman alanında teorik ve uygulamaya yönelik bilgileri kullanır | X | |||||
8 | En az A1 düzeyinde bir yabancı dili kullanarak güncel teknolojileri takip eder, sözlü / yazılı iletişim kurar. | X | |||||
9 | Örgüt / kurumsal, iş ve toplumsal etik değerlerini benimser ve kullanır. | ||||||
10 | Topluma hizmet duyarlılığı çerçevesinde, sosyal sorumluluk ilkelerini benimser ve gerektiğinde inisiyatif alır. | ||||||
11 | Disiplinler arası çalışmalar yürütebilmek için farklı disiplinlerde (ekonomi, finans, sosyoloji, hukuk, işletme) temel bilgileri ve verileri analiz ederek alanında kullanır. | X | |||||
12 | Öğrenciler, küresel ticaret, ihracat-ithalat işlemleri, gümrük işlemleri ve dış ticaretin finansmanı alanlarında uzmanlık elde eder. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |