Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MEDICAL PROMOTION and MARKETING | BMT2260830 | Spring Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Sena Didem ERKAL TUYJİ |
Name of Lecturer(s) | Lect. Hilmi BAKIR |
Assistant(s) | |
Aim | The aim of this course is to provide knowledge about the details of medical devices and their promotion and marketing. |
Course Content | This course contains; Introduction to medical devices, marketing and promotion, historical
development,Regulations on medical devices, their classification and risk factors,Common feutures of medical devices and products,Standards about medical devices; CE, ISO, TSE, Barkod and serial number,Preparing technical specificaitons, offer and proform invoice,Common medical devices,Products used in surgery,Products used in internal branches,Devices used in medical diagnosis
,Device and products for treatment,Medical device market in Turkey and in the World,TİTUBB,Promotion and methods,Marketing and methods. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Summarize the related regulations, warranty certificates, technical specifications, certificates and standarts. | 16, 9 | A, G |
2. Explains the general features of medical devices and related terminology. | 16, 9 | A, G |
3. Tells the ways of promotion and marketing. | 16, 9 | A, G |
4. Selects and uses modern techniques and tools necessary for marketing methods. | 16, 9 | A, G |
5. Evaluates current developments in marketing-related issues and analyzes the consumer and industrial markets. | 16, 9 | A, G |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to medical devices, marketing and promotion, historical
development | |
2 | Regulations on medical devices, their classification and risk factors | |
3 | Common feutures of medical devices and products | |
4 | Standards about medical devices; CE, ISO, TSE, Barkod and serial number | |
5 | Preparing technical specificaitons, offer and proform invoice | |
6 | Common medical devices | |
7 | Products used in surgery | |
8 | Products used in internal branches | |
9 | Devices used in medical diagnosis
| |
10 | Device and products for treatment | |
11 | Medical device market in Turkey and in the World | |
12 | TİTUBB | |
13 | Promotion and methods | |
14 | Marketing and methods | |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Offer necessary applications and solution proposals in the field of
biomedical device. | | X | | | |
2 | Define adequate practical, theoretical and technical knowledge in suitable areas in the field of biomedical device. | | | X | | |
3 | Take responsibility unpredictable alone or in teams to solve complex problems in applications related to the field. | | | | X | |
4 | Use theoretical and practical knowledge in the field of biomedical device. | | | | X | |
5 | Reach information and survey resources in the field of biotechnologhy and medicine.
| X | | | | |
6 | Perform maintenance and calibration by troubleshooting of biomedical devices. | X | | | | |
7 | Has an ability to design and conduct experiments, and interpret the results. | | X | | | |
8 | Demonstrate technical application skills in the medical devices. | | | | X | |
9 | Be able to recognize and design electric circuit systems. | X | | | | |
10 | Follow the developments in the field of biomedical devices, and critically evaluate the knowledge and skills acquired. | | | | | X |
11 | Applies quality assurance and standards by obeying occupational health safety rules in the field of biomedical device. | | X | | | |
12 | By acting in accordance with professional ethics, principles and values, become a model to colleagues and society. | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 14 | 3 | 42 |
Resolution of Homework Problems and Submission as a Report | 1 | 3 | 3 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 1 | 3 | 3 |
Quiz | 2 | 1 | 2 |
Midterm Exam | 1 | 14 | 14 |
General Exam | 1 | 14 | 14 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 120 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(120/30) | 4 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MEDICAL PROMOTION and MARKETING | BMT2260830 | Spring Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Sena Didem ERKAL TUYJİ |
Name of Lecturer(s) | Lect. Hilmi BAKIR |
Assistant(s) | |
Aim | The aim of this course is to provide knowledge about the details of medical devices and their promotion and marketing. |
Course Content | This course contains; Introduction to medical devices, marketing and promotion, historical
development,Regulations on medical devices, their classification and risk factors,Common feutures of medical devices and products,Standards about medical devices; CE, ISO, TSE, Barkod and serial number,Preparing technical specificaitons, offer and proform invoice,Common medical devices,Products used in surgery,Products used in internal branches,Devices used in medical diagnosis
,Device and products for treatment,Medical device market in Turkey and in the World,TİTUBB,Promotion and methods,Marketing and methods. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Summarize the related regulations, warranty certificates, technical specifications, certificates and standarts. | 16, 9 | A, G |
2. Explains the general features of medical devices and related terminology. | 16, 9 | A, G |
3. Tells the ways of promotion and marketing. | 16, 9 | A, G |
4. Selects and uses modern techniques and tools necessary for marketing methods. | 16, 9 | A, G |
5. Evaluates current developments in marketing-related issues and analyzes the consumer and industrial markets. | 16, 9 | A, G |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to medical devices, marketing and promotion, historical
development | |
2 | Regulations on medical devices, their classification and risk factors | |
3 | Common feutures of medical devices and products | |
4 | Standards about medical devices; CE, ISO, TSE, Barkod and serial number | |
5 | Preparing technical specificaitons, offer and proform invoice | |
6 | Common medical devices | |
7 | Products used in surgery | |
8 | Products used in internal branches | |
9 | Devices used in medical diagnosis
| |
10 | Device and products for treatment | |
11 | Medical device market in Turkey and in the World | |
12 | TİTUBB | |
13 | Promotion and methods | |
14 | Marketing and methods | |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Offer necessary applications and solution proposals in the field of
biomedical device. | | X | | | |
2 | Define adequate practical, theoretical and technical knowledge in suitable areas in the field of biomedical device. | | | X | | |
3 | Take responsibility unpredictable alone or in teams to solve complex problems in applications related to the field. | | | | X | |
4 | Use theoretical and practical knowledge in the field of biomedical device. | | | | X | |
5 | Reach information and survey resources in the field of biotechnologhy and medicine.
| X | | | | |
6 | Perform maintenance and calibration by troubleshooting of biomedical devices. | X | | | | |
7 | Has an ability to design and conduct experiments, and interpret the results. | | X | | | |
8 | Demonstrate technical application skills in the medical devices. | | | | X | |
9 | Be able to recognize and design electric circuit systems. | X | | | | |
10 | Follow the developments in the field of biomedical devices, and critically evaluate the knowledge and skills acquired. | | | | | X |
11 | Applies quality assurance and standards by obeying occupational health safety rules in the field of biomedical device. | | X | | | |
12 | By acting in accordance with professional ethics, principles and values, become a model to colleagues and society. | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/11/2023 - 20:53Son Güncelleme Tarihi: 05/11/2023 - 20:53
×- A-Z Programs
- Undergraduate
- Graduate
- Academic Calendar
- Double Major & Minor Programs
- Erasmus
- Prospective Students
- Registration
- Re-Enrolment
- Fees
- Directorate of Registrar’s Office
- FAQ
- Accommodation
- Scholarships
- Lateral and Vertical Transfer
- Summer School
- Preparation
- Transportation