Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES | TDS1141910 | Fall Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Deniz SÖNMEZ |
Assistant(s) | |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 16, 9 | A, C |
2.Tell about the heaşth services and its marketing | 16, 9 | A, C |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Concept, Definition and Development of Marketing | Reading lecture note |
2 | Definition, Features and Marketing of Services | Reading lecture note |
3 | Health Services | Reading lecture note |
4 | Development of Marketing in Health Services | Reading lecture note |
5 | Marketing Management Process | Reading lecture note |
6 | Planning and Marketing Plan | Reading lecture note |
7 | Performance of Brande | Reading lecture note |
8 | Personal Selling | Reading lecture note |
9 | Education and Pricing of Sellers | Reading lecture note |
10 | Marketing Information Systems and Marketing Research | Reading lecture note |
11 | Product and Product Development | Reading lecture note |
12 | Market Segmentation | Reading lecture note |
13 | Price and Pricing strategies | Reading lecture note |
14 | Green | Reading lecture note |
Resources |
Lecturer's own notes |
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | The student acquires theoretical and practical knowledge related to his field at a basic level. | | | | | X |
2 | The student owns information about moral discipline and ethical rules related to his field. | | | X | | |
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | | | X | | |
4 | The student manages a duty independently by using the knowledge about his field at a basic level. | | | | X | |
5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | | | | X | |
6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | X | | | | |
7 | The student complies with and contributes to quality management and processes. | | | | X | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 30 | 30 |
General Exam | 1 | 40 | 40 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 112 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(112/30) | 4 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES | TDS1141910 | Fall Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Deniz SÖNMEZ |
Assistant(s) | |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 16, 9 | A, C |
2.Tell about the heaşth services and its marketing | 16, 9 | A, C |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Concept, Definition and Development of Marketing | Reading lecture note |
2 | Definition, Features and Marketing of Services | Reading lecture note |
3 | Health Services | Reading lecture note |
4 | Development of Marketing in Health Services | Reading lecture note |
5 | Marketing Management Process | Reading lecture note |
6 | Planning and Marketing Plan | Reading lecture note |
7 | Performance of Brande | Reading lecture note |
8 | Personal Selling | Reading lecture note |
9 | Education and Pricing of Sellers | Reading lecture note |
10 | Marketing Information Systems and Marketing Research | Reading lecture note |
11 | Product and Product Development | Reading lecture note |
12 | Market Segmentation | Reading lecture note |
13 | Price and Pricing strategies | Reading lecture note |
14 | Green | Reading lecture note |
Resources |
Lecturer's own notes |
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | The student acquires theoretical and practical knowledge related to his field at a basic level. | | | | | X |
2 | The student owns information about moral discipline and ethical rules related to his field. | | | X | | |
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | | | X | | |
4 | The student manages a duty independently by using the knowledge about his field at a basic level. | | | | X | |
5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | | | | X | |
6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | X | | | | |
7 | The student complies with and contributes to quality management and processes. | | | | X | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 08/11/2023 - 10:00Son Güncelleme Tarihi: 08/11/2023 - 10:02
×- A-Z Programs
- Undergraduate
- Graduate
- Academic Calendar
- Double Major & Minor Programs
- Erasmus
- Prospective Students
- Registration
- Re-Enrolment
- Fees
- Directorate of Registrar’s Office
- FAQ
- Accommodation
- Scholarships
- Lateral and Vertical Transfer
- Summer School
- Preparation
- Transportation