Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
EVENT CAMPAIGN and STRATEGY MANAGEMENT | HİT2232950 | Spring Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Emine AKBAŞ DEMİRKAN |
Name of Lecturer(s) | Lect. Emine AKBAŞ DEMİRKAN |
Assistant(s) | |
Aim | It aims to ensure that students are familiar with the basic stages of an activity. This course includes the design and production of some events from entertainment sector such as exhibition, concert, festival and corporate activities. In this course which the activities are evaluated via some criteria like vision, aim, target audience and realization. At the same time all processes of an event are discussed over the events which are studied by students. |
Course Content | This course contains; Event Concept and Its Types,Classification of Sport Events and Its Characteristics,Event Partners and Partner Management,Event Management Functions,Human Resources in Event Management,Workforce Groups During Sports Events,Financial Management in Event,Financial Sources in Event,Midterm Exam,Risk Management in Event,Crisis Management in Event,Marketing the Event,The Development Process of Event Marketing Plan,Project Management in Events and Evaluation,Final Exam. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5- Will be able to compare successful events in Türkiye and the modern world. | 13, 16, 20, 9 | A |
5.3.Recognizes major events. | | |
1. Will be able to evaluate the event management process. | 10, 13, 19, 37, 9 | A |
1.1. Understands the research process in event preparation. | | |
1.2. Understands the planning process in event preparation. | | |
1.3. Understands the evaluation process in event preparation. | | |
1.4 Understands the application process in event preparation. | | |
2. Analyze financial management in events. | 13, 14, 6, 9 | A |
2.1. Prepares event requirement list. | | |
2.2. Calculates event needs budget. | | |
3. Will be able to create a sample activity. | 13, 2, 20, 5, 9 | A |
3.1. Creates an event suggestion. | | |
3.2. Creates event design. | | |
3.3. Creates an activity stream. | | |
4. Will be able to define the basic concepts related to event management in sport. | 14, 16, 37, 5, 9 | A |
4.1. Designs sports events. | | |
4.2. Sporting events budgets. | | |
5.1. Can distinguish mega effectiveness. | | |
5.2. Recognizes Hallmark Events. | | |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 37: Computer-Internet Supported Instruction, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Event Concept and Its Types | |
2 | Classification of Sport Events and Its Characteristics | |
3 | Event Partners and Partner Management | |
4 | Event Management Functions | |
5 | Human Resources in Event Management | |
6 | Workforce Groups During Sports Events | |
7 | Financial Management in Event | |
8 | Financial Sources in Event | |
9 | Midterm Exam | |
10 | Risk Management in Event | |
11 | Crisis Management in Event | |
12 | Marketing the Event | |
13 | The Development Process of Event Marketing Plan | |
14 | Project Management in Events and Evaluation | |
15 | Final Exam | |
Resources |
Ruken Özgül Kılanç, Public Relations and Event Management; Kriter Publishing Publishing; Istanbul 2014 |
Public Relations Campaigns - Implementation Steps and Examples (2023) |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | X | | | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | X | | |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | | X | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | | | | X |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | | | | X | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | | | X | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | X | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | X | | | |
11 | Acts in ethical codes in professional and scientific researches. | | | X | | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 4 | 16 | 64 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 2 | 6 | 12 |
Midterm Exam | 1 | 10 | 10 |
General Exam | 1 | 12 | 12 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 126 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(126/30) | 4 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
EVENT CAMPAIGN and STRATEGY MANAGEMENT | HİT2232950 | Spring Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Emine AKBAŞ DEMİRKAN |
Name of Lecturer(s) | Lect. Emine AKBAŞ DEMİRKAN |
Assistant(s) | |
Aim | It aims to ensure that students are familiar with the basic stages of an activity. This course includes the design and production of some events from entertainment sector such as exhibition, concert, festival and corporate activities. In this course which the activities are evaluated via some criteria like vision, aim, target audience and realization. At the same time all processes of an event are discussed over the events which are studied by students. |
Course Content | This course contains; Event Concept and Its Types,Classification of Sport Events and Its Characteristics,Event Partners and Partner Management,Event Management Functions,Human Resources in Event Management,Workforce Groups During Sports Events,Financial Management in Event,Financial Sources in Event,Midterm Exam,Risk Management in Event,Crisis Management in Event,Marketing the Event,The Development Process of Event Marketing Plan,Project Management in Events and Evaluation,Final Exam. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5- Will be able to compare successful events in Türkiye and the modern world. | 13, 16, 20, 9 | A |
5.3.Recognizes major events. | | |
1. Will be able to evaluate the event management process. | 10, 13, 19, 37, 9 | A |
1.1. Understands the research process in event preparation. | | |
1.2. Understands the planning process in event preparation. | | |
1.3. Understands the evaluation process in event preparation. | | |
1.4 Understands the application process in event preparation. | | |
2. Analyze financial management in events. | 13, 14, 6, 9 | A |
2.1. Prepares event requirement list. | | |
2.2. Calculates event needs budget. | | |
3. Will be able to create a sample activity. | 13, 2, 20, 5, 9 | A |
3.1. Creates an event suggestion. | | |
3.2. Creates event design. | | |
3.3. Creates an activity stream. | | |
4. Will be able to define the basic concepts related to event management in sport. | 14, 16, 37, 5, 9 | A |
4.1. Designs sports events. | | |
4.2. Sporting events budgets. | | |
5.1. Can distinguish mega effectiveness. | | |
5.2. Recognizes Hallmark Events. | | |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 37: Computer-Internet Supported Instruction, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Event Concept and Its Types | |
2 | Classification of Sport Events and Its Characteristics | |
3 | Event Partners and Partner Management | |
4 | Event Management Functions | |
5 | Human Resources in Event Management | |
6 | Workforce Groups During Sports Events | |
7 | Financial Management in Event | |
8 | Financial Sources in Event | |
9 | Midterm Exam | |
10 | Risk Management in Event | |
11 | Crisis Management in Event | |
12 | Marketing the Event | |
13 | The Development Process of Event Marketing Plan | |
14 | Project Management in Events and Evaluation | |
15 | Final Exam | |
Resources |
Ruken Özgül Kılanç, Public Relations and Event Management; Kriter Publishing Publishing; Istanbul 2014 |
Public Relations Campaigns - Implementation Steps and Examples (2023) |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | X | | | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | X | | |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | | X | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | | | | X |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | | | | X | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | | | X | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | X | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | X | | | |
11 | Acts in ethical codes in professional and scientific researches. | | | X | | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 12/11/2023 - 00:38Son Güncelleme Tarihi: 12/11/2023 - 00:52
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