Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
COPYWRITING for PUBLIC RELATIONS I | HİT2110969 | Fall Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Emine AKBAŞ DEMİRKAN |
Name of Lecturer(s) | Lect. Mustafa ÇİTACI |
Assistant(s) | |
Aim | It aims to provide the knowledge and skills that can be competent in writing technical texts related to the field in organizations serving in the field of Public Relations. |
Course Content | This course contains; Meeting, general introduction to the course and sharing the course syllabus,Basic principles in Public Relations,Roles and responsibilities of a PR writer and their importance in the industry,Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use,Things to consider in news text creation and press relations,Evaluation of news texts assignments,Press release types,Things to consider when writing a press release,Evaluation of press release assignments,Things to consider when writing press articles, interviews and promotional films,Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines,Evaluation of information file assignments,Things to consider during the presentation,Things to consider about copywriting in the virtual environment. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5.1.Manages the corporate social media. | | |
1. Will have the competence to write texts in the field of Public Relations. | 16, 9 | E, G |
2. Will be able to organize effective written and visual documents for press organizations about the institution, organization or brand being promoted. | 16, 6, 9 | E, G |
2.1. Can write press releases. | | |
2.2. Understands and writes press release types. | | |
3. Will be able to write news text. | 37, 4 | A, E, H |
3.1. Writes news text for the corporate newspaper. | | |
3.2. He writes news for the corporate magazine. | | |
4. Will be able to manage visual material design. | 37, 6, 8 | A, E |
4.1. Designs posters. | | |
4.2. Designs flyers. | | |
4.3. Designs brochures. | | |
5. Will be able to make corporate promotions on social media. | 37, 4 | |
5.2. The institution creates visual content on its social media. | | |
Teaching Methods: | 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz, H: Performance Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Meeting, general introduction to the course and sharing the course syllabus | |
2 | Basic principles in Public Relations | |
3 | Roles and responsibilities of a PR writer and their importance in the industry | |
4 | Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use | |
5 | Things to consider in news text creation and press relations | |
6 | Evaluation of news texts assignments | |
7 | Press release types | |
8 | Things to consider when writing a press release | |
9 | Evaluation of press release assignments | |
10 | Things to consider when writing press articles, interviews and promotional films | |
11 | Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines | |
12 | Evaluation of information file assignments | |
13 | Things to consider during the presentation | |
14 | Things to consider about copywriting in the virtual environment | |
Resources |
1. Copywriting in Media / Istanbul University AUZEF
2.Public Relations Writing/Anadolu University
3. Virtual Public Relations / Beta Publications
4. How Should You Use the Internet for Your Brand? / Gary Vaynerchuk 5.http://www.megep.meb.gov.tr/mte_program_modul/moduller_pdf/Halkla%20Ili%C5%9Fkile rde%20Yaz%C4%B1l%C4%B1%20Ara%C3%A7lar.pdf |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | | | | X |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | | | X |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | X | | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | X | | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | | | | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | X | | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | X | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | | X | |
11 | Acts in ethical codes in professional and scientific researches. | | | | | X |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 0 | 0 | 0 |
General Exam | 0 | 0 | 0 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 28 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(28/30) | 1 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
COPYWRITING for PUBLIC RELATIONS I | HİT2110969 | Fall Semester | 3+0 | 3 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Emine AKBAŞ DEMİRKAN |
Name of Lecturer(s) | Lect. Mustafa ÇİTACI |
Assistant(s) | |
Aim | It aims to provide the knowledge and skills that can be competent in writing technical texts related to the field in organizations serving in the field of Public Relations. |
Course Content | This course contains; Meeting, general introduction to the course and sharing the course syllabus,Basic principles in Public Relations,Roles and responsibilities of a PR writer and their importance in the industry,Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use,Things to consider in news text creation and press relations,Evaluation of news texts assignments,Press release types,Things to consider when writing a press release,Evaluation of press release assignments,Things to consider when writing press articles, interviews and promotional films,Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines,Evaluation of information file assignments,Things to consider during the presentation,Things to consider about copywriting in the virtual environment. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5.1.Manages the corporate social media. | | |
1. Will have the competence to write texts in the field of Public Relations. | 16, 9 | E, G |
2. Will be able to organize effective written and visual documents for press organizations about the institution, organization or brand being promoted. | 16, 6, 9 | E, G |
2.1. Can write press releases. | | |
2.2. Understands and writes press release types. | | |
3. Will be able to write news text. | 37, 4 | A, E, H |
3.1. Writes news text for the corporate newspaper. | | |
3.2. He writes news for the corporate magazine. | | |
4. Will be able to manage visual material design. | 37, 6, 8 | A, E |
4.1. Designs posters. | | |
4.2. Designs flyers. | | |
4.3. Designs brochures. | | |
5. Will be able to make corporate promotions on social media. | 37, 4 | |
5.2. The institution creates visual content on its social media. | | |
Teaching Methods: | 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, G: Quiz, H: Performance Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Meeting, general introduction to the course and sharing the course syllabus | |
2 | Basic principles in Public Relations | |
3 | Roles and responsibilities of a PR writer and their importance in the industry | |
4 | Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use | |
5 | Things to consider in news text creation and press relations | |
6 | Evaluation of news texts assignments | |
7 | Press release types | |
8 | Things to consider when writing a press release | |
9 | Evaluation of press release assignments | |
10 | Things to consider when writing press articles, interviews and promotional films | |
11 | Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines | |
12 | Evaluation of information file assignments | |
13 | Things to consider during the presentation | |
14 | Things to consider about copywriting in the virtual environment | |
Resources |
1. Copywriting in Media / Istanbul University AUZEF
2.Public Relations Writing/Anadolu University
3. Virtual Public Relations / Beta Publications
4. How Should You Use the Internet for Your Brand? / Gary Vaynerchuk 5.http://www.megep.meb.gov.tr/mte_program_modul/moduller_pdf/Halkla%20Ili%C5%9Fkile rde%20Yaz%C4%B1l%C4%B1%20Ara%C3%A7lar.pdf |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | | | | X |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | | | X |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | X | | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | X | | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | | | | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | X | | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | X | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | | X | |
11 | Acts in ethical codes in professional and scientific researches. | | | | | X |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 12/11/2023 - 00:38Son Güncelleme Tarihi: 12/11/2023 - 00:52
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