Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MEDIA PLANNING and PURCHASING | HİT2132910 | Fall Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Sonıa LOTFI |
Name of Lecturer(s) | Lect. Üsame Talha BAŞARAN |
Assistant(s) | |
Aim | Students comprehend the basic principles of media planning and buying, learn the functions of media planning and buying agencies, media planning and buying process, it is intended to have detailed knowledge about. |
Course Content | This course contains; Overview of the Advertising and Advertising Sector,Advertising Types and Advertising Campaign Processes,Advertising Channels,The concept of media planning and purchasing,Media Planning and Purchasing Sector Overview,Creating Media Planning and Purchasing Strategy,Basic Concepts in Media Planning and Purchasing-1,Basic Concepts in Media Planning and Purchasing-2,Measurement Techniques Used in Media Planning and Purchasing-1,Measurement Techniques Used in Media Planning and Purchasing-2,Media Planning Models,Creating a Media Plan- Review of Media Plan Examples,Media Purchasing Processes- Review of Media Purchasing Examples,Problems in Media Planning and Purchasing Processes. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Understands the role and importance of media planning in marketing communications. | 16, 9 | A |
2.Defines the processes of Media Planning and Purchasing. | 16, 9 | A |
3.Understand the tools and methods of Media Planning. | 16, 9 | A |
4.Defines Media Planning and Purchasing strategies. | 16, 9 | A |
5. Students gain the ability to apply research results to strategic planning with the help of numerous real life case studies. | | |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Overview of the Advertising and Advertising Sector | |
2 | Advertising Types and Advertising Campaign Processes | |
3 | Advertising Channels | |
4 | The concept of media planning and purchasing | |
5 | Media Planning and Purchasing Sector Overview | |
6 | Creating Media Planning and Purchasing Strategy | |
7 | Basic Concepts in Media Planning and Purchasing-1 | |
8 | Basic Concepts in Media Planning and Purchasing-2 | |
9 | Measurement Techniques Used in Media Planning and Purchasing-1 | |
10 | Measurement Techniques Used in Media Planning and Purchasing-2 | |
11 | Media Planning Models | |
12 | Creating a Media Plan- Review of Media Plan Examples | |
13 | Media Purchasing Processes- Review of Media Purchasing Examples | |
14 | Problems in Media Planning and Purchasing Processes | |
Resources |
Reklamda Rekabetin Anahtarı Medya Planlama, Belma Güneri Fırlar, Nobel Yayınları, Ankara, 2012.
Medya Planı Nasıl Hazırlanır?, Jack Z. Sissors ve Roger B. Baron, Mediacat Yayınları, İstanbul, 2008. |
Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Nobel Yayınları, Ankara, 2016.
Reklam ve Medya Planlaması, Gülbuğ Erol, Beta Yayınları, Ankara, 2007.
Medya Planlaması, Bilgen Başal, Çantay Kitabevi, İstanbul, 1998.
Reyting Gerçeği, Başar Hatırnaz, Nobel Yayınları, Ankara, 2007. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | X | | | | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | X | | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | X | | | |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | X | | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | X | | | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | X | | | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | | | | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | X | | | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | X | | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | X | | |
11 | Acts in ethical codes in professional and scientific researches. | | X | | | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 4 | 7 | 28 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 0 | 0 | 0 |
General Exam | 0 | 0 | 0 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 56 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(56/30) | 2 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MEDIA PLANNING and PURCHASING | HİT2132910 | Fall Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Lect. Sonıa LOTFI |
Name of Lecturer(s) | Lect. Üsame Talha BAŞARAN |
Assistant(s) | |
Aim | Students comprehend the basic principles of media planning and buying, learn the functions of media planning and buying agencies, media planning and buying process, it is intended to have detailed knowledge about. |
Course Content | This course contains; Overview of the Advertising and Advertising Sector,Advertising Types and Advertising Campaign Processes,Advertising Channels,The concept of media planning and purchasing,Media Planning and Purchasing Sector Overview,Creating Media Planning and Purchasing Strategy,Basic Concepts in Media Planning and Purchasing-1,Basic Concepts in Media Planning and Purchasing-2,Measurement Techniques Used in Media Planning and Purchasing-1,Measurement Techniques Used in Media Planning and Purchasing-2,Media Planning Models,Creating a Media Plan- Review of Media Plan Examples,Media Purchasing Processes- Review of Media Purchasing Examples,Problems in Media Planning and Purchasing Processes. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Understands the role and importance of media planning in marketing communications. | 16, 9 | A |
2.Defines the processes of Media Planning and Purchasing. | 16, 9 | A |
3.Understand the tools and methods of Media Planning. | 16, 9 | A |
4.Defines Media Planning and Purchasing strategies. | 16, 9 | A |
5. Students gain the ability to apply research results to strategic planning with the help of numerous real life case studies. | | |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Overview of the Advertising and Advertising Sector | |
2 | Advertising Types and Advertising Campaign Processes | |
3 | Advertising Channels | |
4 | The concept of media planning and purchasing | |
5 | Media Planning and Purchasing Sector Overview | |
6 | Creating Media Planning and Purchasing Strategy | |
7 | Basic Concepts in Media Planning and Purchasing-1 | |
8 | Basic Concepts in Media Planning and Purchasing-2 | |
9 | Measurement Techniques Used in Media Planning and Purchasing-1 | |
10 | Measurement Techniques Used in Media Planning and Purchasing-2 | |
11 | Media Planning Models | |
12 | Creating a Media Plan- Review of Media Plan Examples | |
13 | Media Purchasing Processes- Review of Media Purchasing Examples | |
14 | Problems in Media Planning and Purchasing Processes | |
Resources |
Reklamda Rekabetin Anahtarı Medya Planlama, Belma Güneri Fırlar, Nobel Yayınları, Ankara, 2012.
Medya Planı Nasıl Hazırlanır?, Jack Z. Sissors ve Roger B. Baron, Mediacat Yayınları, İstanbul, 2008. |
Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Nobel Yayınları, Ankara, 2016.
Reklam ve Medya Planlaması, Gülbuğ Erol, Beta Yayınları, Ankara, 2007.
Medya Planlaması, Bilgen Başal, Çantay Kitabevi, İstanbul, 1998.
Reyting Gerçeği, Başar Hatırnaz, Nobel Yayınları, Ankara, 2007. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | X | | | | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | X | | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | X | | | |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | X | | |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | X | | | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | X | | | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | | | | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | X | | | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | X | | | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | X | | |
11 | Acts in ethical codes in professional and scientific researches. | | X | | | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 12/11/2023 - 00:38Son Güncelleme Tarihi: 12/11/2023 - 00:52
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