Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PROFESSIONAL ENGLISH I | MGS2190014 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Doğa ÇÖL |
| Name of Lecturer(s) | Assist.Prof. Doğa ÇÖL |
| Assistant(s) | |
| Aim | This course aims to train students, that wish to work in the field of media, on speech techniques and project pitching strategies. |
| Course Content | This course contains; Course introduction and expectations. Overview of communication in the media industry,Basics of Project Proposals. Understanding project proposals. Drafting a project proposal outline,Advanced Project Proposals. Crafting persuasive project proposals. Peer review of project proposal outlines. Area specific proposals.,The Art of Pitching Basics of pitching ideas and projects Language and tactics for effective pitching ,Advanced Pitching Techniques and Practice,Introduction to Interviewing,Conducting Effective Interviews, from both sides,Mid-term,Daily Workplace Conversations,Enhancing Workplace Communication and Difficult Situations,Practical Application, Case Study,Practical Application,Group Work,Course Wrap-up,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students understand and interpret English texts and speeches related to the media sector. | 10, 13, 14, 9 | C, E, F |
| Correctly uses professional terms and sentence structures in various media and communication fields. | 10, 13, 9 | C, E, G |
| Effectively presents projects and ideas in English. | 10, 13, 9 | B, C, E, G |
| Communicates effectively in English at work and in professional settings. | 10, 13, 9 | C, E, G |
| Critically analyze media and communication issues in English. | 10, 11, 9 | C, E, G |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 9: Lecture Method |
| Assessment Methods: | B: Short Answer Exam, C: Multiple-Choice Exam, E: Homework, F: Project Task, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course introduction and expectations. Overview of communication in the media industry | Read: Chapter 1 of Professional English in Use: Marketing for an overview of communication in the media industry. |
| 2 | Basics of Project Proposals. Understanding project proposals. Drafting a project proposal outline | Read: English Grammar in Use, units on structuring sentences. Activity: Draft a simple project proposal outline. |
| 3 | Advanced Project Proposals. Crafting persuasive project proposals. Peer review of project proposal outlines. Area specific proposals. | Read: Selected chapters from A Frequency Dictionary of Contemporary American English on persuasive language. Activity: Peer review a classmate’s project proposal outline. |
| 4 | The Art of Pitching Basics of pitching ideas and projects Language and tactics for effective pitching | Read: Never Split the Difference, chapters on negotiation tactics. Activity: Practice pitching ideas in pairs. |
| 5 | Advanced Pitching Techniques and Practice | Read: Review pitching chapters from Never Split the Difference. Activity: Group practice on advanced pitching techniques. |
| 6 | Introduction to Interviewing | Read: Professional English in Use: Marketing, sections on interviewing. Activity: Conduct mock interviews. |
| 7 | Conducting Effective Interviews, from both sides | Read: Essential Grammar in Use, units on questions and answers. Activity: Role-play interviews focusing on effective techniques. |
| 8 | Mid-term | Review: All previous readings and notes. |
| 9 | Daily Workplace Conversations | Read: Professional English in Use: Marketing, sections on workplace communication. Activity: Simulate daily workplace conversations. |
| 10 | Enhancing Workplace Communication and Difficult Situations | Read: Selected chapters from Never Split the Difference on handling difficult conversations. Activity: Practice scenarios involving difficult workplace situations. |
| 11 | Practical Application, Case Study | Relevant case studies from Professional English in Use: Marketing. |
| 12 | Practical Application | Apply learned skills in a real-world project or scenario. |
| 13 | Group Work | Self-study |
| 14 | Course Wrap-up | Self-study |
| 15 | Final Exam | Review: All course materials. |
| Resources |
| Davies, M., & Gardner, D. (2010). A Frequency Dictionary of Contemporary American English: Word Sketches, Collocates and Thematic Lists. Routledge. ISBN: 9780415490634. Murphy, R. (2019). English Grammar in Use (5th ed.). Cambridge University Press. ISBN: 9781108457651. Farrall, C., & Lindsley, M. (2008). Professional English in Use: Marketing. Cambridge University Press. ISBN: 9780521702690. Murphy, R. (2015). Essential Grammar in Use (4th ed.). Cambridge University Press. ISBN: 9781107480537. Voss, C., & Raz, T. (2016). Never Split the Difference: Negotiating as if Your Life Depended on It. Harper Business. ISBN: 9780062407801. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 6 | 18 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 30 | 30 | |||
| Quiz | 2 | 10 | 20 | |||
| Midterm Exam | 2 | 10 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 160 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(160/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PROFESSIONAL ENGLISH I | MGS2190014 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Doğa ÇÖL |
| Name of Lecturer(s) | Assist.Prof. Doğa ÇÖL |
| Assistant(s) | |
| Aim | This course aims to train students, that wish to work in the field of media, on speech techniques and project pitching strategies. |
| Course Content | This course contains; Course introduction and expectations. Overview of communication in the media industry,Basics of Project Proposals. Understanding project proposals. Drafting a project proposal outline,Advanced Project Proposals. Crafting persuasive project proposals. Peer review of project proposal outlines. Area specific proposals.,The Art of Pitching Basics of pitching ideas and projects Language and tactics for effective pitching ,Advanced Pitching Techniques and Practice,Introduction to Interviewing,Conducting Effective Interviews, from both sides,Mid-term,Daily Workplace Conversations,Enhancing Workplace Communication and Difficult Situations,Practical Application, Case Study,Practical Application,Group Work,Course Wrap-up,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students understand and interpret English texts and speeches related to the media sector. | 10, 13, 14, 9 | C, E, F |
| Correctly uses professional terms and sentence structures in various media and communication fields. | 10, 13, 9 | C, E, G |
| Effectively presents projects and ideas in English. | 10, 13, 9 | B, C, E, G |
| Communicates effectively in English at work and in professional settings. | 10, 13, 9 | C, E, G |
| Critically analyze media and communication issues in English. | 10, 11, 9 | C, E, G |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 9: Lecture Method |
| Assessment Methods: | B: Short Answer Exam, C: Multiple-Choice Exam, E: Homework, F: Project Task, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course introduction and expectations. Overview of communication in the media industry | Read: Chapter 1 of Professional English in Use: Marketing for an overview of communication in the media industry. |
| 2 | Basics of Project Proposals. Understanding project proposals. Drafting a project proposal outline | Read: English Grammar in Use, units on structuring sentences. Activity: Draft a simple project proposal outline. |
| 3 | Advanced Project Proposals. Crafting persuasive project proposals. Peer review of project proposal outlines. Area specific proposals. | Read: Selected chapters from A Frequency Dictionary of Contemporary American English on persuasive language. Activity: Peer review a classmate’s project proposal outline. |
| 4 | The Art of Pitching Basics of pitching ideas and projects Language and tactics for effective pitching | Read: Never Split the Difference, chapters on negotiation tactics. Activity: Practice pitching ideas in pairs. |
| 5 | Advanced Pitching Techniques and Practice | Read: Review pitching chapters from Never Split the Difference. Activity: Group practice on advanced pitching techniques. |
| 6 | Introduction to Interviewing | Read: Professional English in Use: Marketing, sections on interviewing. Activity: Conduct mock interviews. |
| 7 | Conducting Effective Interviews, from both sides | Read: Essential Grammar in Use, units on questions and answers. Activity: Role-play interviews focusing on effective techniques. |
| 8 | Mid-term | Review: All previous readings and notes. |
| 9 | Daily Workplace Conversations | Read: Professional English in Use: Marketing, sections on workplace communication. Activity: Simulate daily workplace conversations. |
| 10 | Enhancing Workplace Communication and Difficult Situations | Read: Selected chapters from Never Split the Difference on handling difficult conversations. Activity: Practice scenarios involving difficult workplace situations. |
| 11 | Practical Application, Case Study | Relevant case studies from Professional English in Use: Marketing. |
| 12 | Practical Application | Apply learned skills in a real-world project or scenario. |
| 13 | Group Work | Self-study |
| 14 | Course Wrap-up | Self-study |
| 15 | Final Exam | Review: All course materials. |
| Resources |
| Davies, M., & Gardner, D. (2010). A Frequency Dictionary of Contemporary American English: Word Sketches, Collocates and Thematic Lists. Routledge. ISBN: 9780415490634. Murphy, R. (2019). English Grammar in Use (5th ed.). Cambridge University Press. ISBN: 9781108457651. Farrall, C., & Lindsley, M. (2008). Professional English in Use: Marketing. Cambridge University Press. ISBN: 9780521702690. Murphy, R. (2015). Essential Grammar in Use (4th ed.). Cambridge University Press. ISBN: 9781107480537. Voss, C., & Raz, T. (2016). Never Split the Difference: Negotiating as if Your Life Depended on It. Harper Business. ISBN: 9780062407801. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |