Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ENTREPRENEURSHIP | HR4210498 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
Assistant(s) | |
Aim | The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. |
Course Content | This course contains; Entrepreneurship General Concepts,Business Idea and Canvas matrix
,Creativity and Innovation ,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Designing a business plan and Developing a solid strategical plan,Forms of Business Ownership,Marketing plan for the startup,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5.Comprehend to prepeare a business plan | 16, 5, 9 | E |
1. Apply effective written and verbal communication skills in the business world. | 16, 5, 9 | E |
2. Analyze the global and local business environment. | 16, 5, 9 | E |
3. Use critical thinking skills in the business world | 16, 5, 9 | E |
4. Apprehend the terms resources, human power and process management. | 16, 5, 9 | E |
6. Apprehend the internal and external factors that assess business opportunities. | 16, 5, 9 | E |
Teaching Methods: | 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
Assessment Methods: | E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Entrepreneurship General Concepts | |
2 | Business Idea and Canvas matrix
| readng related section from textbook |
3 | Creativity and Innovation | readng related section from textbook |
4 | Canvas Matrix Group Presentations | teamwork |
5 | Canvas Matrix Group Presentations | teamwork |
6 | Canvas Matrix Group Presentations | teamwork |
7 | Canvas Matrix Group Presentations | teamwork |
8 | Designing a business plan and Developing a solid strategical plan | readng related section from textbook |
9 | Forms of Business Ownership | readng related section from textbook |
10 | Marketing plan for the startup | readng related section from textbook |
11 | Business Plan Group Presentations | teamwork |
12 | Business Plan Group Presentations | teamwork |
13 | Business Plan Group Presentations | teamwork |
14 | Business Plan Group Presentations | teamwork |
Resources |
1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017
2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 |
Lecture notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 2 | 50 | 100 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 1 | 1 |
General Exam | 1 | 1 | 1 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 144 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(144/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ENTREPRENEURSHIP | HR4210498 | Spring Semester | 2+1 | 2,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
Name of Lecturer(s) | Prof.Dr. Ayşen AKYÜZ |
Assistant(s) | |
Aim | The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. |
Course Content | This course contains; Entrepreneurship General Concepts,Business Idea and Canvas matrix
,Creativity and Innovation ,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Canvas Matrix Group Presentations,Designing a business plan and Developing a solid strategical plan,Forms of Business Ownership,Marketing plan for the startup,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations,Business Plan Group Presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
5.Comprehend to prepeare a business plan | 16, 5, 9 | E |
1. Apply effective written and verbal communication skills in the business world. | 16, 5, 9 | E |
2. Analyze the global and local business environment. | 16, 5, 9 | E |
3. Use critical thinking skills in the business world | 16, 5, 9 | E |
4. Apprehend the terms resources, human power and process management. | 16, 5, 9 | E |
6. Apprehend the internal and external factors that assess business opportunities. | 16, 5, 9 | E |
Teaching Methods: | 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
Assessment Methods: | E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Entrepreneurship General Concepts | |
2 | Business Idea and Canvas matrix
| readng related section from textbook |
3 | Creativity and Innovation | readng related section from textbook |
4 | Canvas Matrix Group Presentations | teamwork |
5 | Canvas Matrix Group Presentations | teamwork |
6 | Canvas Matrix Group Presentations | teamwork |
7 | Canvas Matrix Group Presentations | teamwork |
8 | Designing a business plan and Developing a solid strategical plan | readng related section from textbook |
9 | Forms of Business Ownership | readng related section from textbook |
10 | Marketing plan for the startup | readng related section from textbook |
11 | Business Plan Group Presentations | teamwork |
12 | Business Plan Group Presentations | teamwork |
13 | Business Plan Group Presentations | teamwork |
14 | Business Plan Group Presentations | teamwork |
Resources |
1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017
2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 |
Lecture notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | X | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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