Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SACIAL MEDIA MANAGEMENT | GMS4112555 | Fall Semester | 1+1 | 1,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Emine OLUM |
Name of Lecturer(s) | Lect. Önder BAKAL |
Assistant(s) | |
Aim | To ensure that the students who take the course have information about what they should pay attention to when preparing content for social media and how effective content should be. To convey the necessary information for effective content management in social media. |
Course Content | This course contains; Introduction to Social Media Management ,Development of Social Networks ,Creating a Brand in Social Media ,Meta – Business Suite ,Social Media Tools ,Crisis Management in Social Media ,SEO - Search Engine Optimization ,Explanation of Midterm Questions, Project Subjects, Brain Storm ,Content Marketing,Digital Analytics & Tools ,Digital CRM & E-Mail Marketing ,Social Customer Relationship Management ,Project Presentations ,Social Media and Current Theoretical Debates . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Develops comprehensive social media strategies and plans. | 16 | E, F |
Plans how to measure social media efforts and calculate return on investment. | 1 | E |
Supports the latest digital advertising technologies. | 1 | E |
Outlines how and why to use social media for multiple purposes in a broader marketing and/or media strategy. | 2 | F |
Evaluates major social media channels in online advertising such as digital display, video, mobile, search engine and social media. | 2 | F |
Measures the key elements of a social media strategy. | 1 | F |
Teaching Methods: | 1: Mastery Learning, 16: Question - Answer Technique, 2: Project Based Learning Model |
Assessment Methods: | E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Social Media Management | Expression |
2 | Development of Social Networks | Expression |
3 | Creating a Brand in Social Media | Expression |
4 | Meta – Business Suite | Expression |
5 | Social Media Tools | Expression |
6 | Crisis Management in Social Media | Expression |
7 | SEO - Search Engine Optimization | Expression |
8 | Explanation of Midterm Questions, Project Subjects, Brain Storm | Argument |
9 | Content Marketing | Lecture, Brainstorming |
10 | Digital Analytics & Tools | Expression |
11 | Digital CRM & E-Mail Marketing | Expression |
12 | Social Customer Relationship Management | Expression |
13 | Project Presentations | Question-Answer |
14 | Social Media and Current Theoretical Debates | Argument |
Resources |
Social Media Art – Guy Kawasaki
Rules of Content Management in the Digital Age – Ann Handley, C.C. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Recognizes educational resources and application equipments in the field of gastronomy. | | | | | |
2 | Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
| | | | | |
3 | Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food. | | | | | |
4 | Develops creative menus using new technologies and production methods | | | | | |
5 | Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry. | | | | | |
6 | | | | | | |
7 | | | | | | |
8 | Considers cooking as a chemical reaction. | | | | | |
9 | | | | | | |
10 | | | | | | |
11 | | | | | | |
12 | | | | | | |
13 | | | | | | |
14 | | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 50 |
Rate of Final Exam to Success | | 50 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 6 | 4 | 24 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 8 | 4 | 32 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 6 | 3 | 18 |
General Exam | 6 | 3 | 18 |
Performance Task, Maintenance Plan | 6 | 4 | 24 |
Total Workload(Hour) | 158 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(158/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SACIAL MEDIA MANAGEMENT | GMS4112555 | Fall Semester | 1+1 | 1,5 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Emine OLUM |
Name of Lecturer(s) | Lect. Önder BAKAL |
Assistant(s) | |
Aim | To ensure that the students who take the course have information about what they should pay attention to when preparing content for social media and how effective content should be. To convey the necessary information for effective content management in social media. |
Course Content | This course contains; Introduction to Social Media Management ,Development of Social Networks ,Creating a Brand in Social Media ,Meta – Business Suite ,Social Media Tools ,Crisis Management in Social Media ,SEO - Search Engine Optimization ,Explanation of Midterm Questions, Project Subjects, Brain Storm ,Content Marketing,Digital Analytics & Tools ,Digital CRM & E-Mail Marketing ,Social Customer Relationship Management ,Project Presentations ,Social Media and Current Theoretical Debates . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Develops comprehensive social media strategies and plans. | 16 | E, F |
Plans how to measure social media efforts and calculate return on investment. | 1 | E |
Supports the latest digital advertising technologies. | 1 | E |
Outlines how and why to use social media for multiple purposes in a broader marketing and/or media strategy. | 2 | F |
Evaluates major social media channels in online advertising such as digital display, video, mobile, search engine and social media. | 2 | F |
Measures the key elements of a social media strategy. | 1 | F |
Teaching Methods: | 1: Mastery Learning, 16: Question - Answer Technique, 2: Project Based Learning Model |
Assessment Methods: | E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Social Media Management | Expression |
2 | Development of Social Networks | Expression |
3 | Creating a Brand in Social Media | Expression |
4 | Meta – Business Suite | Expression |
5 | Social Media Tools | Expression |
6 | Crisis Management in Social Media | Expression |
7 | SEO - Search Engine Optimization | Expression |
8 | Explanation of Midterm Questions, Project Subjects, Brain Storm | Argument |
9 | Content Marketing | Lecture, Brainstorming |
10 | Digital Analytics & Tools | Expression |
11 | Digital CRM & E-Mail Marketing | Expression |
12 | Social Customer Relationship Management | Expression |
13 | Project Presentations | Question-Answer |
14 | Social Media and Current Theoretical Debates | Argument |
Resources |
Social Media Art – Guy Kawasaki
Rules of Content Management in the Digital Age – Ann Handley, C.C. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Recognizes educational resources and application equipments in the field of gastronomy. | | | | | |
2 | Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
| | | | | |
3 | Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food. | | | | | |
4 | Develops creative menus using new technologies and production methods | | | | | |
5 | Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry. | | | | | |
6 | | | | | | |
7 | | | | | | |
8 | Considers cooking as a chemical reaction. | | | | | |
9 | | | | | | |
10 | | | | | | |
11 | | | | | | |
12 | | | | | | |
13 | | | | | | |
14 | | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 50 |
Rate of Final Exam to Success | | 50 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 04/10/2023 - 17:03Son Güncelleme Tarihi: 04/10/2023 - 17:03
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