Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MARKETING in HEALTH SERVICES | SKİ2242190 | Spring Semester | 2+0 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | not available |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; 1.Basic information abut marketing,2.Basic information about marketing,3.Health Services Marketing,4.Consumer behaviours in health services,5.Marketing Information Systems and Marketing Researchs,6. Strategical Marketing Plan in Health Services,7.Market and Target Market,8. Health Services Marketing Mix,9. Pricing of Health Services,10. Promotion Mix at Health Services ,11. New Approaches at Health Services Marketing ,12. New Approaches at Health Services Marketing ,13. Digital Marketing at Helath Services Marketing,14. Brand, Branding and Reputation Management. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 10, 16, 9 | A |
2.Tell about the health services and its marketing | 10, 16, 9 | A |
3. Will be able to explain different aspects of health services marketing. | 10, 9 | A |
4. Will be able to summarize brand, digital marketing and reputation issues in health services. | 10, 9 | A |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | 1.Basic information abut marketing | Reading Lecture Notes |
2 | 2.Basic information about marketing | Reading Lecture Notes |
3 | 3.Health Services Marketing | Reading Lecture Notes |
4 | 4.Consumer behaviours in health services | Reading Lecture Notes |
5 | 5.Marketing Information Systems and Marketing Researchs | Reading Lecture Notes |
6 | 6. Strategical Marketing Plan in Health Services | Reading Lecture Notes |
7 | 7.Market and Target Market | Reading Lecture Notes |
8 | 8. Health Services Marketing Mix | Reading Lecture Notes |
9 | 9. Pricing of Health Services | Reading Lecture Notes |
10 | 10. Promotion Mix at Health Services | Reading Lecture Notes |
11 | 11. New Approaches at Health Services Marketing | Reading Lecture Notes |
12 | 12. New Approaches at Health Services Marketing | Reading Lecture Notes |
13 | 13. Digital Marketing at Helath Services Marketing | Reading Lecture Notes |
14 | 14. Brand, Branding and Reputation Management | Reading Lecture Notes |
Resources |
Yrd.Doç.Dr Nevin Altuğ, Dr.Şeniz Erdem Özhan Sağlık Hizmetleri Pazarlaması- Haydar Sur, TunÇay Palteki Hastane Yönetimi, Prof.Dr.Dilaver Tengilimoğlu, Doç.Dr. Mahmut Akbolat, Yrd.Doç.Dr.Oğuz Işık Sağlık İşletmeleri Yönetimi-Dr.Eda Yılmaz, Marka İmajı- Prof.Dr.İsmet Mucuk- Pazarlama İlkeleri- Haluk Sumer, Helmut Pernsteiner, İtibar Yönetim |
Sağlık Hizmetlerinde Pazarlama - Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows how to access current basic, theoretical and applied scientific knowledge in the field of Health Institutions Management by using information technologies and resources; evaluates the accuracy, reliability and validity of this information. | | | X | | |
2 | Recognizes the subdivisions of the health system organization and the employees working in these departments, has knowledge about the duties, authorities and responsibilities of the employees, plans, organizes and directs the performance of health service providers. | | X | | | |
3 | Uses basic theoretical and practical knowledge, basic computer programs and related technologies related to the field of Health Institutions Management. | X | | | | |
4 | To be able to carry out a given task independently using the basic knowledge in the field of Health Institutions Management. | | | X | | |
5 | Evaluates the basic knowledge and skills acquired in the field of Health Institutions Management with a critical approach; identifies learning needs and directs learning. | | | X | | |
6 | Uses information and communication technologies together with computer software at least at the basic level of European Computer Driving License required by the field of Health Institutions Management. | | | X | | |
7 | The student complies with and contributes to quality management and processes. | | | X | | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 10 | 2 | 20 |
Resolution of Homework Problems and Submission as a Report | 4 | 5 | 20 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 30 | 30 |
General Exam | 1 | 40 | 40 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 138 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(138/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
MARKETING in HEALTH SERVICES | SKİ2242190 | Spring Semester | 2+0 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | not available |
Aim | To provide information about basic principles of marketing and marketing in health services. |
Course Content | This course contains; 1.Basic information abut marketing,2.Basic information about marketing,3.Health Services Marketing,4.Consumer behaviours in health services,5.Marketing Information Systems and Marketing Researchs,6. Strategical Marketing Plan in Health Services,7.Market and Target Market,8. Health Services Marketing Mix,9. Pricing of Health Services,10. Promotion Mix at Health Services ,11. New Approaches at Health Services Marketing ,12. New Approaches at Health Services Marketing ,13. Digital Marketing at Helath Services Marketing,14. Brand, Branding and Reputation Management. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1.Summarize the basic principles of marketing | 10, 16, 9 | A |
2.Tell about the health services and its marketing | 10, 16, 9 | A |
3. Will be able to explain different aspects of health services marketing. | 10, 9 | A |
4. Will be able to summarize brand, digital marketing and reputation issues in health services. | 10, 9 | A |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | 1.Basic information abut marketing | Reading Lecture Notes |
2 | 2.Basic information about marketing | Reading Lecture Notes |
3 | 3.Health Services Marketing | Reading Lecture Notes |
4 | 4.Consumer behaviours in health services | Reading Lecture Notes |
5 | 5.Marketing Information Systems and Marketing Researchs | Reading Lecture Notes |
6 | 6. Strategical Marketing Plan in Health Services | Reading Lecture Notes |
7 | 7.Market and Target Market | Reading Lecture Notes |
8 | 8. Health Services Marketing Mix | Reading Lecture Notes |
9 | 9. Pricing of Health Services | Reading Lecture Notes |
10 | 10. Promotion Mix at Health Services | Reading Lecture Notes |
11 | 11. New Approaches at Health Services Marketing | Reading Lecture Notes |
12 | 12. New Approaches at Health Services Marketing | Reading Lecture Notes |
13 | 13. Digital Marketing at Helath Services Marketing | Reading Lecture Notes |
14 | 14. Brand, Branding and Reputation Management | Reading Lecture Notes |
Resources |
Yrd.Doç.Dr Nevin Altuğ, Dr.Şeniz Erdem Özhan Sağlık Hizmetleri Pazarlaması- Haydar Sur, TunÇay Palteki Hastane Yönetimi, Prof.Dr.Dilaver Tengilimoğlu, Doç.Dr. Mahmut Akbolat, Yrd.Doç.Dr.Oğuz Işık Sağlık İşletmeleri Yönetimi-Dr.Eda Yılmaz, Marka İmajı- Prof.Dr.İsmet Mucuk- Pazarlama İlkeleri- Haluk Sumer, Helmut Pernsteiner, İtibar Yönetim |
Sağlık Hizmetlerinde Pazarlama - Prof.Dilaver Tengilimoğlu |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows how to access current basic, theoretical and applied scientific knowledge in the field of Health Institutions Management by using information technologies and resources; evaluates the accuracy, reliability and validity of this information. | | | X | | |
2 | Recognizes the subdivisions of the health system organization and the employees working in these departments, has knowledge about the duties, authorities and responsibilities of the employees, plans, organizes and directs the performance of health service providers. | | X | | | |
3 | Uses basic theoretical and practical knowledge, basic computer programs and related technologies related to the field of Health Institutions Management. | X | | | | |
4 | To be able to carry out a given task independently using the basic knowledge in the field of Health Institutions Management. | | | X | | |
5 | Evaluates the basic knowledge and skills acquired in the field of Health Institutions Management with a critical approach; identifies learning needs and directs learning. | | | X | | |
6 | Uses information and communication technologies together with computer software at least at the basic level of European Computer Driving License required by the field of Health Institutions Management. | | | X | | |
7 | The student complies with and contributes to quality management and processes. | | | X | | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | | | X | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 10/11/2023 - 16:54Son Güncelleme Tarihi: 10/11/2023 - 16:54
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