Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
FINANCIAL SERVICES MARKETING | BNK1213586 | Spring Semester | 2+0 | 2 | 2 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Numan ÖZAKPINAR |
Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
Assistant(s) | |
Aim | To provide knowledge about basic principles of marketing financial services and implementations in the finance industry. |
Course Content | This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Will be able to define basic marketing financial services concepts and give examples. | 10, 16, 19, 9 | A |
2. Will be able to understand factors affecting the service industry. | 10, 16, 19, 9 | A |
3. Will be able to define essential attributions of services and differences of financial services. | 10, 16, 9 | A |
4. Will be able to define service marketing mix. | 10, 16, 9 | A |
5. Will be able to understand the importance of quality in financial services. | 10, 13, 16, 9 | A |
6. Will be able to evaluate service failure and recovery. | 10, 13, 16, 19, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Services and Service Marketing | |
2 | Factors Effecting Service Industry | |
3 | Basic Attributes and Differences of Financial Services | |
4 | Marketing Mix of Financial Service | |
5 | Designing and Managing Financial Service Products | |
6 | Pricing Financial Services | |
7 | Distributions in Financial Services | |
8 | Marketing Communications and Promotions in Financial Services | |
9 | Service Quality | |
10 | Service Failure and Service Recovery in Financial Services | |
11 | Physical Evidence in Financial Services | |
12 | Capacity Management in Financial Services | |
13 | Process in Financial Services | |
14 | Case Studies in Marketing Financial Services | |
Resources |
Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Students identify the basic concepts and gain knowledge related to banking and insurance. | | X | | | |
2 | Students acquire the current knowledge concerning the sector practices. | | | X | | |
3 | Students make a list of fundamental conceptual knowledge in the practical application of International Banking and Finance techniques. | | X | | | |
4 | Gains knowledge about occupational health and safety, environmental awareness and quality processes. | | | | | |
5 | Students explain procedures and principles to follow in banking and insurance transactions. | | X | | | |
6 | Students convey knowledge concerning financial markets and institutions. | | | X | | |
7 | Students identify and define transaction types in the banking and insurance sector. | | | | | |
8 | Students rationally determine risks to be faced by the parties in both sectors. | X | | | | |
9 | Students explain risk types to occur in the sector and hedging techniques. | X | | | | |
11 | Follows current developments and practices in banking and insurance and uses them effectively. | | | | | |
12 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | | | | | |
12 | Students apply the acquired knowledge regarding the field of banking and insurance to their studies. | | X | | | |
13 | Students are fully aware that they need to adapt to the changes in the sector considering lifelong learning approach. | | | X | | |
16 | Students benefit from the domain knowledge and acquired skills for informing partners or partner institutions. | | | | X | |
17 | Students set up social responsibility projects related to the field they work in. | X | | | | |
17 | Students effectively apply the acquired knowledge in the field of banking and insurance to their studies or professional lives. | | | | X | |
18 | Students discover asymmetric information problems to occur in the sector and indicate the necessary measures which need to be taken to prevent those kinds of problems. | | | | | X |
18 | Students communicate with their colleagues and customers according to the rules of professional ethics. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 14 | 4 | 56 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 30 | 30 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 134 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(134/30) | 4 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
FINANCIAL SERVICES MARKETING | BNK1213586 | Spring Semester | 2+0 | 2 | 2 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Numan ÖZAKPINAR |
Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
Assistant(s) | |
Aim | To provide knowledge about basic principles of marketing financial services and implementations in the finance industry. |
Course Content | This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Will be able to define basic marketing financial services concepts and give examples. | 10, 16, 19, 9 | A |
2. Will be able to understand factors affecting the service industry. | 10, 16, 19, 9 | A |
3. Will be able to define essential attributions of services and differences of financial services. | 10, 16, 9 | A |
4. Will be able to define service marketing mix. | 10, 16, 9 | A |
5. Will be able to understand the importance of quality in financial services. | 10, 13, 16, 9 | A |
6. Will be able to evaluate service failure and recovery. | 10, 13, 16, 19, 9 | A |
Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Introduction to Services and Service Marketing | |
2 | Factors Effecting Service Industry | |
3 | Basic Attributes and Differences of Financial Services | |
4 | Marketing Mix of Financial Service | |
5 | Designing and Managing Financial Service Products | |
6 | Pricing Financial Services | |
7 | Distributions in Financial Services | |
8 | Marketing Communications and Promotions in Financial Services | |
9 | Service Quality | |
10 | Service Failure and Service Recovery in Financial Services | |
11 | Physical Evidence in Financial Services | |
12 | Capacity Management in Financial Services | |
13 | Process in Financial Services | |
14 | Case Studies in Marketing Financial Services | |
Resources |
Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Students identify the basic concepts and gain knowledge related to banking and insurance. | | X | | | |
2 | Students acquire the current knowledge concerning the sector practices. | | | X | | |
3 | Students make a list of fundamental conceptual knowledge in the practical application of International Banking and Finance techniques. | | X | | | |
4 | Gains knowledge about occupational health and safety, environmental awareness and quality processes. | | | | | |
5 | Students explain procedures and principles to follow in banking and insurance transactions. | | X | | | |
6 | Students convey knowledge concerning financial markets and institutions. | | | X | | |
7 | Students identify and define transaction types in the banking and insurance sector. | | | | | |
8 | Students rationally determine risks to be faced by the parties in both sectors. | X | | | | |
9 | Students explain risk types to occur in the sector and hedging techniques. | X | | | | |
11 | Follows current developments and practices in banking and insurance and uses them effectively. | | | | | |
12 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | | | | | |
12 | Students apply the acquired knowledge regarding the field of banking and insurance to their studies. | | X | | | |
13 | Students are fully aware that they need to adapt to the changes in the sector considering lifelong learning approach. | | | X | | |
16 | Students benefit from the domain knowledge and acquired skills for informing partners or partner institutions. | | | | X | |
17 | Students set up social responsibility projects related to the field they work in. | X | | | | |
17 | Students effectively apply the acquired knowledge in the field of banking and insurance to their studies or professional lives. | | | | X | |
18 | Students discover asymmetric information problems to occur in the sector and indicate the necessary measures which need to be taken to prevent those kinds of problems. | | | | | X |
18 | Students communicate with their colleagues and customers according to the rules of professional ethics. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 11/11/2023 - 23:58Son Güncelleme Tarihi: 11/11/2023 - 23:58
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