Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
CORPORATE IMAGE and REPUTATION MANAGEMENT | HİT1232870 | Spring Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Sonıa LOTFI |
Name of Lecturer(s) | Lect. Hüseyin MANDACI |
Assistant(s) | |
Aim | Reputation management is for a corporation to associate their products, increasing shareholder support, improving business performance and aims with the reputation of the corporation. In this respect, public relations philosophy will be assimilated with in the course and components/establishment of image, identity, corporate personality and corporate reputation, interaction with reputation and business performance, stages of reputation management will be taught. |
Course Content | This course contains; From corporate image concept to corporate reputation, conceptual frame,Globalisation and its reflections on corporate structuring,Corporate image components,Contributions of corporate identity creation to corporate image,Brand management and corporate image,Creation of corporate image,Components of corporate reputation and corporate value of reputation,Creation of corporate reputation,Reflections of reputation management on corporate communications,Leadership and reputation management,Relation of social responsibility with reputation,Management of corporate reputation – sample projects,Management of corporate reputation – sample projects,Course repeat. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Can express corporate importance of corporate image. | 9 | A |
Will be able to identify basic concepts about corporate image. | 20, 9 | A |
Adopts the contribution of corporation identity creation to forming of corporate image. | 20, 9 | A |
Can identify basic concepts about reputation management and reputation components. | 4, 9 | A |
Comprehends brand management and corporate image relation. | 9 | A |
Interprets contribution of image and reputation management to the field. | 20, 9 | A |
Comprehends theoretic, industrial and social value of reputation management. | 16, 19, 9 | A |
Can express the management of image and reputation to occupational ethics with a professional view. | 12, 9 | A |
Teaching Methods: | 12: Problem Solving Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | From corporate image concept to corporate reputation, conceptual frame | |
2 | Globalisation and its reflections on corporate structuring | |
3 | Corporate image components | |
4 | Contributions of corporate identity creation to corporate image | |
5 | Brand management and corporate image | |
6 | Creation of corporate image | |
7 | Components of corporate reputation and corporate value of reputation | |
8 | Creation of corporate reputation | |
9 | Reflections of reputation management on corporate communications | |
10 | Leadership and reputation management | |
11 | Relation of social responsibility with reputation | |
12 | Management of corporate reputation – sample projects | |
13 | Management of corporate reputation – sample projects | |
14 | Course repeat | |
Resources |
Course notes and relevant sources. |
Salim Kadıbeşegil; Kurumsal İtibar Yönetimi, İstanbul: Mediacat Yayınları, 2004.
Ebru Güzelcik; Küreselleşme ve İşletmelerde Değişen Kurum İmajı, İstanbul: Sistem Yayıncılık, 1999. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | | | X | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | | | X |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | | | X |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | | X | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | | | | X | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | | X | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | | X | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | X | | |
11 | Acts in ethical codes in professional and scientific researches. | | | | X | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 2 | 6 | 12 |
Resolution of Homework Problems and Submission as a Report | 3 | 3 | 9 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 5 | 5 |
General Exam | 1 | 4 | 4 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 72 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(72/30) | 2 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
CORPORATE IMAGE and REPUTATION MANAGEMENT | HİT1232870 | Spring Semester | 2+0 | 2 | 4 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Lect. Sonıa LOTFI |
Name of Lecturer(s) | Lect. Hüseyin MANDACI |
Assistant(s) | |
Aim | Reputation management is for a corporation to associate their products, increasing shareholder support, improving business performance and aims with the reputation of the corporation. In this respect, public relations philosophy will be assimilated with in the course and components/establishment of image, identity, corporate personality and corporate reputation, interaction with reputation and business performance, stages of reputation management will be taught. |
Course Content | This course contains; From corporate image concept to corporate reputation, conceptual frame,Globalisation and its reflections on corporate structuring,Corporate image components,Contributions of corporate identity creation to corporate image,Brand management and corporate image,Creation of corporate image,Components of corporate reputation and corporate value of reputation,Creation of corporate reputation,Reflections of reputation management on corporate communications,Leadership and reputation management,Relation of social responsibility with reputation,Management of corporate reputation – sample projects,Management of corporate reputation – sample projects,Course repeat. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Can express corporate importance of corporate image. | 9 | A |
Will be able to identify basic concepts about corporate image. | 20, 9 | A |
Adopts the contribution of corporation identity creation to forming of corporate image. | 20, 9 | A |
Can identify basic concepts about reputation management and reputation components. | 4, 9 | A |
Comprehends brand management and corporate image relation. | 9 | A |
Interprets contribution of image and reputation management to the field. | 20, 9 | A |
Comprehends theoretic, industrial and social value of reputation management. | 16, 19, 9 | A |
Can express the management of image and reputation to occupational ethics with a professional view. | 12, 9 | A |
Teaching Methods: | 12: Problem Solving Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | From corporate image concept to corporate reputation, conceptual frame | |
2 | Globalisation and its reflections on corporate structuring | |
3 | Corporate image components | |
4 | Contributions of corporate identity creation to corporate image | |
5 | Brand management and corporate image | |
6 | Creation of corporate image | |
7 | Components of corporate reputation and corporate value of reputation | |
8 | Creation of corporate reputation | |
9 | Reflections of reputation management on corporate communications | |
10 | Leadership and reputation management | |
11 | Relation of social responsibility with reputation | |
12 | Management of corporate reputation – sample projects | |
13 | Management of corporate reputation – sample projects | |
14 | Course repeat | |
Resources |
Course notes and relevant sources. |
Salim Kadıbeşegil; Kurumsal İtibar Yönetimi, İstanbul: Mediacat Yayınları, 2004.
Ebru Güzelcik; Küreselleşme ve İşletmelerde Değişen Kurum İmajı, İstanbul: Sistem Yayıncılık, 1999. |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | | | | X | |
2 | Public Relations and Publicity These data can be analyzed in various dimensions. | | | X | | |
3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | | | | | X |
4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | | | | | X |
5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | | | | X | |
6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | | | X | | |
7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | | | | X | |
8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | | | X | | |
9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | | | X | | |
10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | | | X | | |
11 | Acts in ethical codes in professional and scientific researches. | | | | X | |
12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 12/11/2023 - 00:38Son Güncelleme Tarihi: 12/11/2023 - 00:52
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